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  • Mar 30, 2022

A Review On The Use Of AI For Optimizing Digital Marketing Skills

AI or Artificial Intelligence in 2022 is already transforming the face of sales and digital marketing as we know it. This is because, AI can not only speed up and optimize several aspects in marketing, but it can even help boost customer experience and thereby improve conversions. Hence as one of the best performance marketing agency in India, we are sure that if you are involved in any sort of enterprise marketing, there is a fair chance that you are already using certain types of AI-powered solutions in your Martech stack. Yet there are several marketers who do not understand the advantages of ML (Machine Learning) and AI over outmoded “non-intelligent” marketing software. Therefore, if you are not on the bandwagon yet or just thinking of dipping your toes in the water here are certain ways AI as a bleeding-edge technological advancement is helping digital marketers nowadays as illustrated in this article below:

Enhanced Personalization and Recommendations

Enhanced Personalization and Recommendations In the present times, the way consumers across the globe are interacting or responding to marketing messages are changing at a fast pace, since marketing methods like direct mail and media marketing are no longer prevalent or are effective as they once were in the past. One reason behind this shifting concept is that today’s consumers expect their preferred brands to send them tailored messages in line with their demography, location, or interests. In a report published by Accenture, it has been found that more than 40 percent of consumers switch brands due to a dearth of trust and poor personalized marketing, and more than 43 percent of consumers are likely to make purchases from organizations that help personalize their customer experience. Additionally, data from Experian (an Anglo–Irish multinational consumer credit reporting company) shows that emails that have personalized subject lines are 26 percent more likely to be opened pitted against those that are not. AI is a technology that can predict customer behaviors based on intelligent learning from their previous interactions with a brand, which implies that AI-based software solutions when they are used by marketers can send marketing communications that are more likely to convert that can lead to a sale (at the best possible time) and drive conversions. For an instance, most of us are already familiar with the tailored recommendations that are offered by sites like Netflix, YouTube, and Amazon, which can be startlingly accurate, particularly for users who have had had an account for several years. Perse, Amazon uses an intelligent open-source AI framework called DSSTNE (Deep Scalable Sparse Tensor Network Engine), pronounced “Destiny” to improve the deep learning capability of the website. Hence for offering a hyper-personalized customer experience, in the present times, AI is the only answer for analyzing customer data, using machine learning algorithms that can enable digital marketers to produce optimally personalized content and thereby boost sales and increase conversion in their marketplace.

Dynamic Pricing

Dynamic Pricing We all know that providing discounts while sales are low, is a surefire way to accelerate sales, since there are many customers who will buy with a smaller discount contrary to if there is no discount at all. This is over here where AI can come into play and can be used to set the price of any product or service dynamically depending on the customer's profile, availability, demand, season, popularity, and other factors to maximize both sales and profits of a company. For instance, if you have ever searched for flight tickets and then gone back to buy them a couple of days later only to find it has gone up or down a few hundred dollars, this can be also a good example of dynamic pricing at work.

Customer Service Chatbots

Customer Service Chatbots To deal with customer queries and provide 24/7 instant replies several organizations are using intelligent chatbots nowadays that can help reduce the workload of their service agents while providing faster responses to their customers. Since WhatsApp, Facebook Messenger, Telegram, Share Chat, and other similar messaging apps have become a convenient and popular way for customers to contact brands and businesses, ensuring that accounts are constantly staffed with customer service agents can be extremely expensive, especially for SMBs and startups. Natural Language Processing (NLP) algorithms, which is a subset of AI have become incredibly advanced in recent years, making it possible for machines to replace human agents in sales and customer roles. With virtual assistants like Google Assistant, Siri, Cortana, and Alexa, we are getting more comfortable with chatbots, and in some cases even selecting them over real people. Interesting, machines never have a bad day and so unlike humans, they can be relied on to be always engaging, polite, and likable.

Search Engine Optimization

Search Engine Optimization Search algorithms are always improving in every aspect from search engines like Google used by billions of users every day to a small database of product searches on e-commerce websites. Integrating AI into search strings can not only pick up misspellings and suggest alternatives but can also be influenced to predict in accordance with the user's past behaviors. This means integrated AI searches can become increasingly sophisticated at working out the searcher’s “intent”. Additionally, special results such as “Google My Business” and shopping results are also providing the next best user experience for searchers, and voice search is becoming more commonplace as the number of AI-powered devices and assistants is continuing to grow in the digital marketing arena. Hence in the present-day digital marketers can also use AI nowadays to optimize their content for voice search, which can help to improve site traffic and SEO skills as we move increasingly into a voice-operated digital world.

PPC Ad Optimization

PPC Ad Optimization Since long, A/B testing is the traditional approach that was used to optimize display ads and marketing messages. However, it is a painstaking process with an infinite number of variables to try out, which in general takes up a lot of time and resources. Using AI algorithms digital marketers now can automatically and incessantly optimize their ads depending on interactions and conversions made in the past by the customers.

Takeaway- If You Are Not Using AI Yet, You Are Already Falling Behind

While for many marketers advanced AI can seem to be intimidating, nevertheless ignoring the possibilities and benefits of AI in digital marketing means that your brand is sure to fall behind its competitors in a world that is increasingly relying on technology for sustaining business growth. Therefore, if you have not yet explored the world of AI-powered Martech (when in reality yesterday was the time to do so), we are the SEO expert in Kolkata you can outsource for your business and help make your dreams come true easily.

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