
- Mar 28, 2022
Five Invaluable Tips for Customer Retention (Over Time)
We all remember the corny oxymoronic statement – “Kindly hold as we forward your call to our customer support executives…All our customer support executives are busy right now attending to other customers…Please remain on the line as your call is vital to us…” Now, a large section of customer care experts has always criticized automated feedback systems, since according to them once businesses automate their interactions with the customers, actual customer feedback gets lost. Hence when you have a recorded message saying – “Press 2 for this” or “Please rate your experience with us by entering 1, 2, 3, 4, or 5 on the phone” – customers on the other end of the line are most often than not compelled to interact with inhibitions or in a limited format. Therefore, even though under this circumstance the customer responds to the questions the company asks, nevertheless, the feedback system does not provide the customer the real chance to tell what he/she wants.
So! Is the automated feedback system outright bad?

So- how can businesses create customers for life?
Well, it is only by - Delivering exceptional customer service! In a recent interview, Sir Richard Branson (founder of Virgin Group) spoke to a leading writer for the magazine about customer experience/service and how it helped Virgin America enjoy its allegiance of several clienteles for so many years. Read further as we bring you some of the exclusive tips from that interview on customer retention provided by Sir Branson in the course of the interview:1. Hire People with The Right Attitude

2. Consider Your People as The Greatest Asset
Sir Branson quotes in the interview – “…the features and amenities Virgin America offers are all part of the package. While attractive packages attract customers to fly with us, it is eventually the quality of the interaction they have with our employees that encourages them to return.” This in other words implies that is exactly why the founder of Virgin America demands brands and businesses to focus on building quality interactions between their staff and customers, which is the only way for an average company to step to a higher pedestal and supersede the competition.3. Empower The Employees

4. Emphasize Visibility
Referring to the words of Sir Branson - “…. if an entrepreneur is always on the move, meeting new recruits and employees and asking honest feedback from customers – there is nothing like it.” And this is exactly what he does too. He is never stuck behind a desk. Rather most of the time he keeps himself engaged asking for passengers’ opinions and suggestions and noting them down. He firmly believes that any leader’s creativity can only be nourished when they come out of their confined glass cabins, and spend time talking to customers about their experiences or asking their employees for brainstorming better ideas to provide the next best customer service.5. Get Engage in Social Media

Conclusion
Now that you have found an idea as to how you can retain and win the loyalty of your customers if you are someone googling “digital marketing companies near me” – contact us and we will surely help your business to find new customers, retain the existing ones and aid you in reaching your goals.Our Office

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