Social media marketing agency
  • Oct 26, 2022

Different Types of Social Media Ads

We can all agree that using organic social media is fantastic, especially given how much less expensive it is. However, getting your content in front of the appropriate audiences also requires a lot of time and effort. Investing in various types of social media ads ensure quicker returns. However, picking the perfect paid social media ad for your company can be challenging as the field of digital marketing develops. You'll find different types of social media ads in this blog that you should think about using to promote your company and boost sales.

Different Types of Social Media Ads:

Image ads

Image ads These might be the most typical kinds of social media advertisements. Almost all social media platforms allow for image advertisements. They can be seen in banners, sidebars, and news feeds. They work well on social media platforms like Facebook, Instagram, Snapchat, and Pinterest, where visual material predominates. Image ads are excellent for raising awareness of your brand or a product since they capture the audience's attention right away. A call-to-action like "Shop Now" or a link to a specific page on your website might be included in the advertisement. To make the most of these types of social media ads:
  • Use high-quality images
  • Keep text on the image to a minimum
  • Try to match the tone of the material in your posts because this makes it easier for the audience to connect the ad with your company

Video Ads

Video Ads Video is a potent marketing tool. According to a Wyzowl report, 86% of businesses use it. People watch 19 hours of video on average each week, according to the same study. Because of this, video ads are among the most successful ones on social media. Video advertising is supported by all of the main social media platforms. They are particularly successful in drawing in your target audience because they are visually appealing. For instance, at live-streaming shopping events, marketers are now employing movies as a shopping tool. They are able to increase their sales at their live shopping events thanks to the greatest live-stream video shopping platforms now available. Marketers are now spending more money on webinars, podcasts, and other video-based ventures. Additionally, with the proper SEO strategies, your video advertisements can rank in the search engine results, increasing engagement and views.

Carousel Ads

Carousel Ads You can display many marketing videos and/or photos in a single ad using carousel social media advertising. Every image or video can have a title, a description, a link, and a CTA. Facebook and Instagram are the social media platforms with the majority of these advertisements. Carousel advertisements can be used to promote real estate, various product characteristics, a brand's history, behind-the-scenes images, or any other suitable product or promotion. Here is an example of a carousel advertisement highlighting the different services a school offers. Facebook even offers an optimization feature that prioritizes the display of your top-performing carousels. Opt out of this feature if the cards must be arranged in a specific order to create a story. Make sure the photos or advertising you use in your carousel are visually similar to maintain consistency when using these types of social media ads. To generate leads, connect your images or videos to a landing page.

Stories Ads

Stories Ads On Facebook, Snapchat, and Instagram, story ads are supported. Between users' Stories, you can utilize these to advertise your services or products. These types of social media ads are perfect for time-sensitive campaigns due to Stories' brief lifespan. Because they appear at the top of users' feeds, stories have greater visibility, which makes them excellent for spreading awareness. A Facebook Stories and Instagram ad can be:
  • A video playing for 15 seconds
  • A photo playing for 5 seconds
  • A carousel that plays separate content, such as a video or image, within one ad
You can use a branded tile in between Snapchat content or on the Discover page to reach your target audience with Story advertisements. You are allowed to compile up to 20 photographs or videos for the Discover section. Make your Stories ads as interactive as possible to get the most out of these types of social media ads.

Message Ads

Message Ads Facebook Messenger ads and LinkedIn Sponsored InMail display as a message, in contrast to the bulk of social media ads, which show up in a user's news feed or Stories. Between talks, Facebook Messenger adverts show up in the Chats tab of the user's browser. Users that are interested can tap the advertisement to start a robotic dialogue with your business. Or, the message may lead them to your website's pages for products or services. The best thing about the Messenger app is that you can pick up where you left off with warm leads that have turned cold or clients who have previously messaged your company. Additionally, LinkedIn Sponsored InMail allows you to promote via messages. However, in this instance, it gets delivered to users' LinkedIn inboxes. To get the most out of these types of social media ads, keep your statements brief and straightforward. However, how do you locate the leads who require messaging? To find out which of your leads should be targeted with these ads, you can use a CRM to track your leads. They often are those that haven't been interacting much lately.

Collection Ads

Collection Ads One of the best sorts of social media ads is a collection. These advertisements start with a cover image or video, then have smaller product images that highlight the costs and benefits of your goods or services. It functions like a storefront and enables your target market to purchase your goods without leaving the social media site. These advertisements foster consumers' interest in your company. These types of social media ads are highly effective on Snapchat, Facebook, and Instagram. Each image can be linked to a different URL. Make sure the collection advertisement offers a rich and deep visual experience. You need to create social media reporting and focus on better outcomes in order to understand which types of advertisements are best for your company.


Of course, not every one of these above-mentioned types of social media ads will work for your company. These advertisements can be used for marketing on several platforms, including Instagram, Facebook, YouTube, etc. Choose the ones you believe will resonate with your audience after conducting research on them. Do not be afraid to experiment as you evaluate the effectiveness of the advertising to determine the kind that best supports the achievement of your campaign's goal. Get in touch with SB Infowaves for quality social media advertising services.

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