Digital Marketing for Startups: How to Start Making Sales When Nobody Knows About You

We live in a digital world and our fast-paced life doesn’t provide us with enough time to do things manually anymore. When it is about gaining visibility as well as leaving a mark on the target audience, most startups face an uphill battle in this competitive business landscape. Digital marketing is a set of powerful tools that all big and small-scale businesses leverage to build brand awareness and connect with target audiences so that the companies can drive good sales. If you are the owner of a startup and want to turn your initiative into a huge brand at the earliest, then you must take advantage of digital marketing for the vast reach and influence of the internet. Thus, you can reach out to more and more target audiences. But before anything, you need to make people know that you exist and need to gain trust through digital marketing, says the best SEO expert in Kolkata

Trust is a big factor:

Leveraging digital marketing for getting leads and sales is the second important benefit whereas the first benefit is building trust. Trust plays a big role in expanding a business. Trust has always been a recurring challenge that hinders success. 

But do you know where the problem lies?

When you initiate a startup, hardly anyone knows about your brand’s existence. Whereas there are already existing shark brands that are rocking the market with their products and services. Yes, if you come up with all new and innovative products and series of services, that may attract the audience and interested people may indulge themselves in watching what you have to offer. 

But what if you want to sell crockery? No matter how beautiful your cups and dishes are, people will definitely give priority to Flipkart and Amazon because of their image and the trust that they have established in the industry. Does that mean that your initiative will go in vain? 

That’s not possible! If you try your level best and take assistance from the digital marketing company in Kolkata you will definitely achieve your goal. If your startup involves an app, the challenge is even greater as you must convince customers not only to download the app but also to make a purchase within it. It’s just that you need to remember that patience is the key. Yes, that’s true. If you keep patience and keep working hard, you will win. 

How to sale your product or services when no one knows your brand?

sale your product or services

If you are the owner and CEO of a startup, you quite well know that your sales of the previous month are required for you to pay the salaries for the next month. So, making business is the most important task, even if it is your first month into the new venture. Now, first, you need to know how you can utilize digital marketing to advertise your products or services.

When you try promoting the website of your startup in the digital realm, a digital marketing agency in Kolkata will give three primary options to be visible to more and more people and those are as follows:

  1. Search engine optimization (SEO)
  2. Social media marketing
  3. Paid advertising

But what are those? How to utilize them?

Let’s discuss this.

SEO: Search engine optimization is a time taking yet effective process that can help you to uplift the visibility of your startup. It takes a few months to see some visible change in the organic traffic on your business’s website or the informative blogs that you have on the blog page. Without knowing the dos and don’ts it is difficult to fathom whether you are on the right path or not. The best way is to opt for a reputed company offering SEO services in Kolkata. The expert team will act confidently to generate organic traffic and will also slightly change their plans according to the requirement. However, once you establish organic traffic, the potential for generating leads and sales increases significantly.

Benefits of using SEO for startups in a nutshell:

  • Enhanced brand awareness and trust
  • Amplified social media presence
  • Cost-effective traffic generation
  • Improved website quality
  • Competitive edge

SMM: Social media marketing is also a popular process to promote your business. If your website is new and so are the blogs, people won’t know about your website. Thus, you need to do social media marketing on the right platforms that your target customers use the most. To level up the visibility of your brand, a social media marketing agency in Kolkata will find out your target audience by searching for your competitors’ social media activities. Then, the experts will tell you which platform to aim for targeting your audience. 

Benefits of using SMM for startups in a nutshell:

  • Target advertising
  • Cost-effective marketing
  • Improved customer engagement
  • Enhanced brand loyalty
  • Increased website traffic and lead generation
  • Viral marketing potential
  • Collaboration and partnerships

Paid advertising: Paid advertisements are those sponsored ads that we see while scrolling through Facebook and Instagram. It is the fastest way to promote your website and blogs. For instance, if you start running a campaign in order to get leads from Facebook and Instagram, you will for sure get some leads whom you can turn into potential customers. But you must know that once the campaign is over, you can’t get leads from those campaigns anymore. For any professional digital marketing requirement, you can simply get in touch with SB Infowaves, the best digital marketing agency in Kolkata.

Benefits of using paid advertising for startups in a nutshell:

  • Target research
  • Increased visibility
  • Quick and measurable results
  • Ad customization
  • Remarketing opportunities

Sale: The ultimate goal of digital marketing

No matter what the startup sells, be it some product or service, reaching out to the right audience is a must. Suppose, you have a startup that provides pest control services to certain areas. How should you promote your brand?

There are numerous people who face issues related to pest infestation in not only their homes but also in commercial places such as schools, malls, hospitals, and office pantries. 

While running Facebook campaigns, you need to target people who are basically in need of pest control services.

Now, who are those? How will you know?

Experts associated with social media marketing company in Kolkata will research and analyze the target audience for this service and will focus on the particular area in which the company delivers its pest control services. The copy and the pictures that the experts will use in the ads will be relevant to the needs and pain points of the target audience. They might also decide to create a webpage on WordPress and try using Google AdWords. It might be a bit challenging because AdWords relies on keywords, so they will find the right keywords for the ads and put them on the webpage.

Just before launching the campaign, adding a Facebook chat box on the webpage can also help. This way, if people have any questions about the service, you could answer them right away. 


You will for sure start getting questions in real-time. Questions a pest control service company can receive are as follows:

  • How can I get rid of bedbugs?
  • Can you complete the process of pest control within a day?
  • Will you cover the entire office?
  • How long can your treatment stop cockroaches from coming to my house?

Chatbots are available and these can quickly answer the questions that your customers have. But according to the best SEO Expert in Kolkata handling your customers’ questions on your own towards the beginning helps you to understand the requirements of your customers. Using their feedback you can also bring the necessary changes to your startup. 

Trust = Sales

Trust is the utmost factor that contributes to sales. If you can gain trust, sales will increase for sure. This is especially important when your brand is new, as people naturally have doubts about your product and services. You must aim to develop a comprehensive social media plan to foster trust with your customers. However,  it’s important to acknowledge that achieving this goal will take time and you have to keep patience. SB Infowaves, the top SEO Company in Kolkata is always there to assist whenever you are in need of top-notch digital marketing services.

Top 6 Content Marketing Goals That Really Matters For Businesses In 2022

The most vital point to consider while selecting a content marketing strategy is to establish smart goals, which can validate if your steps are generating excellent results. In this blog post, we will underline the top 6 content marketing goals that are worth pursuing.

Let’s hope you’re possibly accustomed to this.

Both large and small businesses need to create unique and engaging content to reach maximum customers and earn profit. The below-listed content marketing goals will guide content in a way to enable you to stay always connected with prospective customers organically. So, having these content marketing goals are essential for your business in 2022.

Now, let’s get started with –

6 Fundamental Content Marketing Goals To Establish In 2022:

   1. Increase Brand Awareness

Increase Brand Awareness

The first content marketing goal is to increase your brand awareness in 2022. If nobody is aware of your products or services, they can’t determine whether or not to buy what you’re offering online. Therefore, it’s vital to create your online popularity to get noticed.

Your biggest challenge is to create unique content with the aim to stand out in the market and making a good impression on your audiences. From developing comical ads to video clips with a catchy song and encouraging visuals, or maybe creating something quite memorable, you need to effectively market yourself.

Regardless of your company’s size, it’s crucial to raise your brand awareness, especially in such a competitive market, when consumer attention tends to change quickly. Also, brand awareness is a smart content market strategy for demonstrating to potential customers that your company is unique compared to others. Otherwise, there is a chance that other brands will steal some of your market shares.

   2. Attract New Customers

Attract New CustomersBringing in new and more customers is an apparent goal of content marketing as without customers you just can’t make sales for the business. Although it isn’t a simple process to attract new customers, especially in such a competitive market.

The goal-oriented component of using a content marketing strategy is to attract new customers and generate leads for the business. Keeping in mind all the interactions of customers – some will enjoy watching the ads, some will click on the link to visit your official website, and some could sign up for an email list – everything is only to generate leads.

The main criteria of content marketing are to attract more customers and retain them for longer. By choosing an effective content marketing goal, you can increase your network and generate sufficient leads for the business.

   3. Fostering Brand Loyalty

Fostering Brand Loyalty

It’s a notable achievement to gain new customers and maintaining customers is equally important to ensure a company’s success. So, fostering brand loyalty is one such content marketing approach to retain maximum clients for longer.

If you can consistently provide all your customers with value, you can simply increase your brand loyalty for the business. Having discounts, freebies, membership points, rewards, or anything exciting can meet your purpose of retaining customers for the brand. These options are considered as uncountable alternatives to gaining success.

The goal of content marketing is to value all your customers or prospective audiences, which will enable you to retain them forever. After you’ve managed to gain valuable customers, the price of your products or services won’t be a deciding factor in their buying because you have already earned their trust for your business.

   4. Stake Your Claim In SEO

Stake Your Claim In SEO

This is another effective content marketing goal that’ll help businesses to stand out in the competition. To foster brand loyalty and awareness in the sea of competition, establishing a perfect search engine optimization strategy is an extremely important part of today’s businesses.

In case anyone searches your products or services over the internet, creating keyword-specific and unique content will enable you to top the result. For higher ranks in popular search engine results, make sure to create user-engaging and compelling content posted on your website. And so, prospective customers are more willing to visit your website if it appears at the top of search engine result pages.

   5. Lead Nurturing

Lead Nurturing

That’s right! Your customers are extremely important to the success and probably you’ve already realized the fact of business. In addition to generating revenue, retention of customers is equally important for today’s business development.

They are your customers and you should value all of them, like having their feedback to make improvements in your products or services (if required). Taking the best care of all their demands is equally important as generating leads for your business. There are multiple valid reasons to nurture your prospective customers and selecting the right content marketing strategy will immensely support that.

Furthermore, you are recommended to stay connected with customers so that you can convert them into valuable customers for your business.

   6. Lead Conversion

Lead Conversion

Once all the above-mentioned content marketing goals are accomplished, you need to concern more with generating leads for the business. Although it isn’t an easy practice, make sure to reach all your online marketing goals with creative, compelling, and relevant content.

For that, make sure to include all the related information in your product/ service pages with unique and easy-to-read content. You can even use catchy call-to-actions with all the selected words, colors, and graphics can enable you to significantly rank your webpage in popular search engine result pages.

You further need to request visitors to complete the form about themselves with general information that you can subsequently use to run online campaigns and add all of them to your database.

7 Best Ways To Do Content Marketing For Your Business:

The following are common methods of content marketing –

1. Website Building
2. Email Newsletters
3. Infographics
4. Blogs
5. eBooks
6. Social Media
7. Webinars

To be specific, content marketing is important for growing your brand and organically reaching the right audience for the business.

Final Thoughts: Content Marketing Goals Are Evolutionary 

It’s been said, “content is king” is growing more real in such a competitive market. As of today, businesses are more interested in content marketing strategies than traditional marketing to generate and retain leads for them.

Hence, you need to consider content marketing as a multi-use tool for today’s business. It helps to achieve multiple goals, starting from bringing brand awareness to attracting new customers, and engaging more customers about your products or services. For those businessmen who want to measure the company’s success, implementing the above-mentioned content marketing goals is effective.

Now that you are in search of the right content marketing strategies for your business, look no further than SB Infowaves to have 360º digital marketing services at affordable rates. So, feel delighted to consult our expert content marketers at +91-33-6824-3626 today for the best help!

How To Boost Your E-Commerce Business by Outsourcing Customer Support Services?

Customer loyalty is vital to succeeding in an e-commerce setup. To earn customers’ attention in such a competitive market, you need to offer client-specific products and a satisfying customer experience over sales. When B2B businesses have an online presence, you should consider outsourcing customer support to make your customer engagement and customer services to the next level.

A highly-acclaimed customer support outsourcing service effective to build brand loyalty and significantly uplifting your sales figures. The feature of live chat in customer support outsourcing will redirect your audiences to your e-commerce website in real-time. Your prospects can easily reach your customer support agents with inquiries to get exact solutions on a 24/7 basis. This kind of customer engagement is quite popular nowadays, especially when your e-commerce store’s online customers want you to value their time.

Providing live chat support to customers, if you consider it challenging, you can plan to hire the best customer support outsourcing companies in India. Live chat support will ensure your customer engagement as after-sales support is a significant factor that’ll decide the development of businesses. The best practice of outsourcing customer support is vital to gain a competitive edge with your newly unveiled e-commerce website or existing online e-commerce stores.

Business by Outsourcing

For today’s B2B businesses, live chat customer support is introduced to improve your customer care experiences in many ways. So, they can –

  • promptly answer customer inquiries,
  • allow customers to choose according to their needs,
  • maximize your purchase counts with continuous customer engagement,
  • with the right customer engagement call center partneryou can get the expert help of live chat support to ensure more customer engagement and cost-effective customer care solutions;

After outsourcing customer support to win your customer’s confidence, your e-commerce online store will possibly get more organic traffic and improve its sales as well.

Benefits of Customer Support Outsourcing for Your E-Commerce Businesses

The following are major advantages of hiring the top-ranked customer support outsourcing companies in India for B2B businesses –

  • Increase Your E-Commerce Sales

A live chat customer support will enable service agents to quickly address customers’ queries and improve conversion rates of the business. If your customers are offered after-sales services, you can expect service agents to sell or cross-sell a greater number of related items, which is included with the original order value. Therefore, having live chat support will surely increase your e-commerce sales.

E-Commerce Sales

  • Improve Customer Satisfaction

In order to confirm your customer’s greater satisfaction rate, make sure you are outsourcing customer support to achieve customer engagement for the business. Through the best live chat call center, you can provide all your customers with an instant reply. Live chat support to a customer even allows sharing educational links that are just not possible over a phone call.

  • Offer 24×7 Customer Care Support

To deliver a quick reply to your customer’s questions, you need to offer client-specific solutions on a 24/7 basis. This feature will add great value to your e-commerce store, and greatly increase customers’ retention rate for the business. Also, B2B businesses will get options to add a new customer to their existing customer portal.

24x7 Customer Care Support

  • Excellent Management of Customer Feedback

If you are outsourcing customer support for your e-commerce businesses, you can expect to efficiently manage your customer reviews across every social media platform. A live chat customer service agent is qualified to track the replies of customers, immediately resolve queries, and add value to the brand. That’s quite important for all e-commerce set-ups to ensure a good online reputation, or else, it will significantly impact your sales report.

Customer Feedback

So, let’s find the best call center partner to outsource customer support services for your businesses today!

Outsourcing high-end customer care services to ensure your customer engagement from SB Infowaves will enable you to provide all your customers with the benefits of AI-based technology with many conveniences. As the top-ranked call center partner, we are ready to offer an exact solution to all your customer care needs. Our dynamic BPO team is qualified to increase your customer retention rates and add value to the brand.

These features of SB Infowaves have led many new e-commerce establishments, start-ups, and existing organizations to proceed towards the next level. To get in touch with our customer care executives, you can give us a call at +91-82-5085-6624 today!

Why Does Your Brand Need SEO Services?

Do you want to score online ranking just with a new start-up? Then, look for how SEO can help your business to grow in the age of digitalization.

So, let’s begin with –

What Is Meant by SEO, And Why Your Business Needs SEO?

SEO or Search Engine Optimization is an act of enhancing your site to further develop its positioning in search results. A qualified SEO expert may assist your organization to gain a lot more exposure and develop more leads if implemented and managed correctly.

Why Your Business Needs SEO

How SEO Benefits Business?

The most significant SEO aspects are those that maintain search results impartially. Because the importance of SEO companies has grown, their ability to affect these results as much as possible has been limited. Hard effort and a site appealing to visitors are associated with greater search engine rankings, so if your site satisfies these conditions, you’ll have a better chance of showing up in the results.

Why Is SEO Important for Business?

SEO is important for all companies since it maintains search results fair. The more pages you rank in search results, the more traffic and clicks you will receive. SEO helps to improve user experience, making it more likely for consumers to return. Furthermore, SEO is a cost-effective process to succeed in online businesses.

Why SEO Important for Business

What Is The importance of SEO?

SEO is an act of raising the number and quality of guests to your site through search engine results. A better ranking in a particular sector increases your business’s exposure online.

How Professional SEO Services Are Important in Digital Marketing?

SEO is a fundamental part of digital marketing. It is responsible for making your website’s visibility to the next level and keeping you ahead of your rivals. It improves traffic, conversion rate, and ROI by increasing website exposure, user interaction, and click-through rate. Unlike some other search engines, Google assesses the relevance of a website using its on-page factors and off-page ones. It uses logic from Google to do so. Before that, however, there is a need to explain what digital marketing, SEO, and similar phrases mean.

What Is Local SEO & Why You Need SEO For Your Business?

Even if you don’t have a website, local SEO can help your company stand out and attract more consumers through internet leads. Internet leads are often generated from Google Business Profile (GBP). Google Business Profile is a tool where you can list the business. In return, whenever anyone searches for your business or terms relevant to your business, GBP will recommend to them your business and any necessary information related to it.

Does SEO Works Right for Small Businesses?

There is no surprise, search engine optimization strategies are effective for both large and small-scale businesses. Because search engines employ sophisticated algorithms to provide the relevant information that people seek, you can compete with small and large enterprises if you give helpful material.

What Is The Importance of SEO for Local Businesses?

SEO may be a useful instrument for small companies. Here are recent statistics that show why SEO is beneficial for local businesses –

  • According to a study, 46% of all Google searches are for local information. SEO is essential if you’re a small business looking to connect with consumers in your region since it helps them discover you first.
  • According to research, 97% of consumers learn more about a local small business online than anywhere else. Individuals are looking for your organization (or items/administrations you sell), and your site is the place where they will look first. It’s critical to show up when people search for things like this.

Benefits of SEO Marketing

Professional SEO services company can sign up for your digital marketing game. They may assist you in achieving higher search engine rankings, optimizing your website to function better, generating the content, and much more. The following are its major advantageous points –

Benefits of SEO Marketing

  • Keyphrase Research And Identification

One of the crucial aspects of SEO is keywords. Researching and identifying them will help drive traffic to your business. We can only identify the keyword or keyphrases by interacting with you and understanding your business.

  • Initial Website Optimization

Initially, we will carry out some basic SEO optimization for your website by incorporating keywords and relevant content.

  • Submission To Search Engines

Although search engines will eventually recognize your website through backlinks from other sites and social media optimization, submitting it for their evaluation and inclusion in their index will speed things up.

  • Improving Experience of Users

Your website’s user experience is essential to maintain the traffic. Because if someone visits your website and doesn’t have a good experience, they might not visit again. Therefore, user experience is key.

  • Quality Link Building

In today’s search engines, link development has grown increasingly vital. In general, the more competitive a term or sector is, the more links a website can have to rank for it.

  • Content Creation

Your website’s content is useful in a variety of ways. It gives your visitors and consumers something to read and allows them to discover more about your goods, services, background, and so on. Great material is also likely to be widespread, which can aid in link building.

  • Ongoing Optimization & Updates

It’s often difficult to hit the top spot on Google because things change online at a breakneck speed. Sometimes, hitting #1 on Google entails shooting at a moving target. You’re one day on top, and the next, you’re impacted by an algorithm shift that has dropped you a few places.

Why Would A Business Need Local SEO Expert?

In today’s digital world, nearly every website requires optimization to rank higher. But you want to know why you need SEO services after reading this page.

Why Would A Business Need Local SEO Expert?

The general answer is that you’ll need SEO services since they will assist you in sending the appropriate signals to search engines, resulting in your website being ranked higher.

What Are The Benefits of SEO Services?

There are multiple advantages of taking SEO help from the top-ranked service providers, which are as follows –

  • It helps to improve your credibility
  • It doesn’t have to be expensive
  • It’s used to create content that promotes your company
  • It helps to boost PPC Campaigns
  • It provides you with a competitive edge
  • It helps to increase your chances to reach your prospective audiences
  • It helps to boost local businesses with a greater number of ranks
  • It’s beneficial to improve your website’s usability

Is SEO Helpful for Your Business Growth?

If you want to know how SEO helps your businessthen look for local SEO Experts to strive for your expansion for betterments. These professionals are working as per the company’s need to offer more organic traffic and exposure in organic search to grow the business. To assist in improving this, they perform content/link/keyword research, technical audits, content generation, and the capacity to execute large PR/Awareness/Brand campaigns. The ideal SEO team is made up of people with diverse talents (designer, content, SEO, engineer).

Is SEO Helpful for Your Business Growth?


Every business starts with a dream to be successful. But today, if you’re not online, you’re out of style. Old school marketing has become redundant, and digital marketing is the new fashion. Although digital marketing isn’t easy to perform as an unprofessional. It requires professionals to reach the target audience correctly.

So, what are you waiting for? Feel delighted to contact Search Engine Marketing Company SB Infowaves and rank your website back to the top. Consult today!

Google Confirms an Update to Generating Website Titles

Google is presently giving us “How They Create Titles” in public. This is incredible; however, we’ll need to improve a few things, mainly on the On-Page side.

How long does it take for Google to update meta titles and descriptions?

In 7 to 15 days, your meta title and description are likely to be updated. Because various things influence Google, it may take less or more time.

Danny Sullivan posted on Google Search Central communicating: Last week, we introduced one more method for making titles for site pages. Before this, titles may change depending on the query issued. We feel that our new method produces titles that are better suited to documents to describe what they contain, regardless of the query.

Why is Google changing title tags?

“We believe that our new system produces titles that are more equipped to record all in all, rather than one explicit question. Additionally, while we’ve been utilizing HTML text to fabricate titles for more than 10 years, our new strategy is utilizing it.”

Google explains why this change happened.

Websites with optimized URLs have a better chance of being indexed and displayed in search engines. This increases the plausibility that your content will be seen by visitors (as well as increasing traffic).

We all enjoy seeing our names appear above the search results page (SERP). But how can you tell if you’ve come to a fantastic resource page? Title Tags and Meta Descriptions give Google a lot of information about the quality of a website, including keywords that may be searched for.

Google to update meta title and description

Certain individuals accept that title labels and meta descriptions are what individuals see when looking for web data. You need both nowadays, albeit for different reasons. The issue is that certain search engines take title tags to be descriptive while others interpret them as such. This additionally infers you might observe catchphrases in the Google title label that are excluded from the meta description. To guarantee that your title tags are effective, you must understand how they function and ensure they’re relevant to the material you want to rank.

Here’s a short rundown of what Google has to say about how they create web page titles in their lengthy paper on the subject: Previously, when a user types in a keyword, the Meta Titles of a website would alter. So don’t wager on it happening once more.

Why is Google using more than HTML title tag text?

When a page’s HTML title tag fails to sufficiently define what it’s about, Google may consider adding alternative text.

According to Sullivan, title tags don’t always accurately describe a page because they can be:

  • Too long
  • Stuffed with keywords
  • There is no text or boilerplate text in the content

What is Google’s recommendation for creating title tags?

Google advises focusing on producing great HTML title tags. Google uses content from HTML title tags the most out of any source, accounting for more than 80% of all titles produced.

What is Google's recommendation for creating title tags?

What is a Google title update?

The redesigned system is intended to provide appropriate titles for every query, decreasing the likelihood of a webpage displaying various title tags depending on search intent. Google now uses text found on a website to generate relevant title tags.

How do I update my website description on Google?

Your home page description is typically pulled from the foundation of your landing page by Google. It looks for a “meta tag” called “description” in the HTML code that generates your home page.

It often appears like this:

<meta name= “description” content=” Engagement rings at the Jeweler’s Bench, a jewelry store in downtown Provo Utah. We offer current, conventional, and custom precious stone wedding bands and more.”/>

If your site lacks a description meta tag, Google typically takes the first few lines of text from your content. The benefit of utilizing meta tags is that you may carefully construct what search engines will see about your site to improve their chances of clicking through to it.

Google title tag update

Google has launched a new system for generating title tags for web pages. When SEO experts discovered strange title tag modifications in the SERPs, the update caused a stir.

Google title tag update

Google is no stranger to modifying title tags. Since 2012, Google has been overwriting HTML title tags in some instances. In any case, the method by which they create title labels has been changed, and SEO experts were quick to see them.

How can you use the new title generation to your interest?

The Google search algorithm has recently changed, and it’s now more likely to display your material for related searches in “title scans.” As a result, you’ll notice that title collisions happen less often. This is excellent news since it may assist you in boosting your rankings on search engines like Google.

Consider a title to be your content’s first impression. A good title may make or break a conversion. People decide whether to follow you or not based on how strongly they believe your material is valuable. People have very diverse objectives when it comes to what makes a web page title appealing. Google has stated that they will be updating their algorithms to give titles with keywords in the description field precedence over those without.