Cardinal KPIs to Ask from Your SEO Expert in Kolkata

KPIs are the most essential facts and figures that are measurable and so pretty hard to ignore in the first place when you want to know the performance of your website.

How would you know if your website is performance-driven as you ask your SEO expert in Kolkata while tracking the performance of your website?

Now KPIs are essential for any business organization regardless of its size since it provides context to goals and place accountability on the team to achieve these goals.

So, without further ado, since every business in the present times must use digital marketing to expand their reach, let us get started with the important KPIs for three different businesses:

Essential SEO KPIs for Small Businesses

If you are not sure how to measure the performance of your small businesses’ website, here are three critical KPIs to provide you with a true and clear picture of your digital marketing campaigns:

Cost Per Acquistion (CPA)

You have hired the best digital marketing agency in Kolkata, but have you asked them what is the cost of earning a new customer?

Now, this is an extremely important question, as CPA is an important SEO metric that can help any business to understand the actual cost of acquiring a new customer which can be acquired through each lead and click, rather than looking at the conversions and total customers.

CPA is a metric that you can extend to benchmark whether an email initiative, Facebook campaign, or a whitepaper uploaded was worth its time and investment.

Understanding CPA can not only help businesses to better plan their marketing efforts but also avoid wasteful expenditures or leave money on the table.

CPA is calculated by dividing the total cost of conversions by the total number of conversions.

Customer Lifetime Value (CLTV)

Another picture of your cost-benefiting equation that SEO can provide is your brand’s Customer Lifetime Value, which may indicate what your company can expect from an average customer in terms of revenue.

Using CLTV you can easily find the exact revenue that each customer might bring to your business.

In a broader sense, CLTV is a metric that can help understand the ROI of your marketing efforts and how effective your organization is at retaining customers.

Knowing CLTV helps businesses to better allocate their resources for finding sustainable growth.
CLTV is calculated by finding the average purchase value and thereafter multiplying that number by the average number of purchases to determine customer value.

Time for Return on Investment (ROI)

When we do digital marketing, all of us want to see results quickly. Hence, the third essential KPI is measuring the time it takes for your business to see positive results after you have invested in hiring the best SEO company in Kolkata.

Now it must be understood that if you plan to go for inbound marketing, you might not witness immediate results, so remember successful digital marketing strategies take time.

However, if you are tempted to see more immediate results you can invest in PPC campaigns for your business.

Essential SEO KPIs for Medium-sized Businesses

Apart from the above-stated KPIs if you are an owner of a medium-sized business here are some more KPIs that you must monitor for optimal evaluation of your SEO endeavors to find an effective picture of your digital marketing campaigns.

Click-Through Rate(CTR)

The CTR of your business website represents the relevance and creative nature of your content. It is a metric that affects your brand’s customer acquisition rate and so an increase in CTR would automatically lower the rate of CPC.

Any business that wants to increase its online ROI must know its CTR since it provides a clear idea of what to show in the first place. For example, a catchy subject line for your email campaigns or banner ads and affiliated deals can bring a massive improvement in your CTR.

Distribution of Page Depth

Have you ever inquired about the distribution of page depth of your website from your SEO expert in Kolkata?
This metric is important since the distribution of page depth represents the percentage of visitors who browse more than just the home page of your website.

Viewing this metric in detail can provide a lens for finding the way your content is consumed and help categorize visits into flirts, browsers, abandoners, and loyalists.

Additionally, if you are running a content-only website, visiting more pages signifies more impressions that can influence conversion and sales.

Essential SEO KPIs for E-Commerce Websites

Finally, there can be a plethora of KPIs for e-commerce websites. However, tracking the right ones absolutely depends on the specific need of your business. Therefore, check out these website performance metrics which are the basic things that you need to consider for measuring the performance of all e-commerce business websites.

Conversion Rate

It is a common truth that knowing your buyer persona would help you improve the performance of your brand and lure more visitors into the sales funnel.

Hence a high conversion rate is imperative that you are convincing your audience at large.

Nevertheless, here are a few questions we would advise you to ask yourself while increasing your conversion rate:

What are the easy ways to quicker conversion?

What is the average conversion rate in my industry?

Are pricey products the reason for my low conversion rate?

How happy are my customers buying from the website?

After you find answers to these questions you can further improve the path of purchase and thereby further boost the conversion rate.

Cart Abandonment Rate

This refers to the percentage of your online shoppers who added items to their shopping carts but never actually purchased.

Now even though this has nothing much to do with your e-commerce website’s SEO, nevertheless as shoppers tend to abandon their cart due to excessive cost of shipping, cost of the product, or even user errors in the website or complicated checkout requirements processes. So if you measure this metric and resolve these issues it might work on reducing customer churn in the long run.

Bounce Rate

Bounce rate indicates the percentage of visitors who leave your e-commerce website after arriving from a referral source.

A high bounce rate may indicate the presence of irrelevant content on your website or the use of unrelated keywords. Therefore, consider using longtail keywords in your SEO strategy to reduce the bounce.

Cost Per Conversion(CPC)

CPC is the amount that a business pays to convert visitors to a buyer. Measuring this metric helps to better understand what to pay for your online ads, price your products, and how to market your commodities and services online.

For example, if you run a PPC ad that pays 10 cents per click, and on average your business needs 20 clicks before conversion. Your CPC averages $2.00. This implies your business only earns a profit if the purchase is beyond $ 2.00.

Hence CPC is an important metric that you need to consider to make real profits once you set up an ad campaign and want to make a profit out of it for your business.

Take away

Even though it is difficult to track the performance of any website, nevertheless checking and measuring these above-stated KPIs might help to monitor your website’s performance effectively and thereby optimize your website and set up realistic business goals.

Hope you found this article helpful. For more updates, you can contact us to avail the most experienced SEO expert in Kolkata.

How Does SEO Help eCommerce?

SEO is a critical requirement for all e-commerce websites today.

  • First, your products need to rank higher than your competitors.
  • Second, those products must be displayed in the right way to entice potential buyers.
  • Third, you need to ensure that your potential customers find the products that they search for in the SERPs and click on your site.

It’s quite clear that the major goal of e-commerce SEO is to improve the position of a website in search engine results. A well-designed and optimized website with high-quality, relevant content will rank better in search engines like Google, Bing, etc. leading to more visibility and visitors.

In other words, e-commerce SEO focuses on improving your site to get leads and conversions. It’s more than just adding keywords, creating blogs, and obtaining links. You must be aware of search engines and the consequences that they value.

Why does SEO matter for eCommerce?

It is needless to say that a big chunk of the world today shops online. That being said, each year, online shopping is getting bigger. With the COVID-19 pandemic, more and more consumers are prioritizing online to buy everything from luxury items to groceries. According to Statista, a German database company specializing in market and consumer data, by the end of 2021, there will be a whopping 2.14 billion global online buyers.

Another study conducted by SEMrush shows that 38% of retailer traffic comes from organic search. E-commerce SEO, in this aspect, is a great tool to get the most out of your online business, increasing your sales. It can increase your organic search traffic helping your eCommerce site rank higher in search engines.

Ecommerce SEO services

Both at home and on the go, so many users use Google to make their purchasing decisions. Hence, it’s a necessity to have a search engine optimized website and product pages. Otherwise, you basically lose access to qualified and interested eCommerce customers since your product doesn’t show in the SERPs for not taking the help of eCommerce SEO services.

A list of top eCommerce SEO services to think about

In our technical SEO inspections, we go through more than 250 recommendations. However, here’s a small list of eCommerce SEO services that you should consider.

    • Technical SEO Services
    • Conducting Detailed SEO Audits
    • On-Page SEO Implementation
    • Schema Implementation
    • Conversion Rate Optimization
    • Link Building Services
    • Off-Page SEO Implementation

Steps to improving your eCommerce SEO strategy

Use these strategies to improve your eCommerce SEO strategy and achieve greater search rankings, site traffic, brand exposure, and conversion:

How To Improve Your eCommerce SEO Strategy

  • Reduce load time
  • Optimize for mobile
  • Resolve site errors
  • Enable canonical tags
  • Add customer reviews
  • Breadcrumbs are good
  • Content optimization is required
  • Site search optimization
  • Track your SEO

Best practices for eCommerce SEO

Now let’s take a look at some of the best SEO strategies for eCommerce sites that aren’t performing well. You’ll need an eCommerce SEO strategy if you want customers to find your products more easily. And crossing the below-mentioned points off your list will make your strategy more effective.

Use important keywords

Make sure that your product information is appealing to consumers and search engines by making it simple for them to understand, find, and use. If you have visitors from many locations, consider including measurements in standard, metric, or both. To ensure that product pictures or photos are right the size and color, compare them to real things.

Design with shoppers in mind

It is vital that your website and product page design add to, rather than detract from, the customer’s purchasing experience. Even if you have the greatest, most wanted items in your field at the best pricing available, a buyer will become frustrated and go away from your site if they find it challenging to navigate or search.

Best practices for eCommerce SEO

Avoid cluttered, complicated URLs

A URL is an address by which a website visitor accesses a page on your eCommerce store. URLs may contain a lot of data in a little space. All possible components are categories, products, file types, and even behaviors (such as “_blank” to open a new link in a new window).

Use alt text in images.

If you have ever uploaded an image to a website, whether with a CMS or manually in HTML, you’re probably familiar with alt text. Alt-text is a line of “alternate” text that is used in many situations. When a link is broken, the image can be displayed in its place (if applicable), or it may be shown when the user’s cursor hovers over the picture in specific browsers.

Allow customer reviews

Reviews may help you improve product page conversions. According to research, around 90% of customers claim they are more likely to buy products with reviews even if they are dissatisfied. As a result, it’s in your best interest to allow clients to express their thoughts after purchasing something!

Avoid duplicate content

If you’re a company that sells goods manufactured by other firms online, you’ve probably received product descriptions straight from the source. While it’s important to provide as much information about your goods as possible, you should do all that you can to avoid duplicating any product descriptions or product copies provided to you.

Why SEO is More Important for E-Commerce?

E-commerce businesses will benefit the most from SEO. In fact, many people believe that e-commerce stores must place a higher priority on SEO in order to rank and attract consumers.

Why Is SEO More Important for E-Commerce?

But it isn’t easy to rank an e-commerce website. You must cram keywords into tiny descriptions, ensure that your website is user-friendly, look for lagging pictures, and more. E-commerce SEO isn’t simple.

What does SEO mean in e-commerce?

E-commerce SEO ensures that your website is visible on SERPs by improving your visibility on the web. Because a high-ranking page receives more visitors, you want yours to rank as highly as feasible.

You have to make sure your website is optimized for search engines to boost the ranking of your web pages in SERPs. Every part of SEO optimization, from the keywords you choose to the technical structure of your online store and whether or not it is mobile-friendly, has a significant impact.


Many eCommerce business owners want to focus on growing conversions right away. While that’s the right step to take, you need to understand that you’re trying to make a step jump here. First, you need to do something so that the visitors are attracted to your website. Then you can do the needful to convert them into customers. Success will follow if you begin with eCommerce SEO. Let’s have a look at our checklist for eCommerce SEO services:

    • Choose the appropriate set of keywords
    • Prioritize SEO for the homepage
    • Study your competitors
    • Optimize product pages
    • Use a responsive design
    • Simplify the structure of your website
    • Make backlinks
    • Reduce page load time

If you follow these procedures; your eCommerce site is sure to rank high in the search engines and generate more leads for your Conversion Rate Optimization (CRO) endeavors. Hiring the right eCommerce SEO Agency can make this job a piece of cake for you.

Everything You Need To Know About Performance Marketing in 2021

In an ever-changing world, performance marketing is a cost-effective online advertising strategy marking a great impact in today’s digital landscape.

Unless you aren’t yet accustomed to online marketing, you’ve doubtless heard this term “Performance Marketing” being viral over the internet. If you now wanna understand what performance marketing is so you can seek its maximum advantages, you’re in the right place. In the following write-up, we’ve explained what performance marketing is along with its usage, the most common types of online performance marketing, and the basic tips to get the most out of it.

So, let’s start with –

What Is Performance Marketing And Its Usage?

Performance Marketing is a widespread online advertising strategy, which relies upon its performance to acquire and retain maximum customers. This performance is measured upon its executed results, which include sales, leads, or downloads. It has become increasingly popular as it can run performance-specific marketing campaigns that help to deliver higher ROIs.

This has versatile use to offer its applicants; as performance marketing is effective to scale reach, engagement, and converting new customers at affordable costs and minimum risks. And so, it’s a much convenient online advertising channel at scale nowadays.

By paying an affiliate or publisher after a specific action is completed, a merchant can stay confident about generating more leads for their business before funding the transactions. They can even receive some extra advantages with such a cost-effective performance marketing strategy. If you are incorporating a performance marketing strategy, you only need to pay for successful results.

Therefore, you just can’t get any other efficient customer retention strategy or marketing opportunities like this today!

What Are The Most Common Types of Performance Marketing?

In digital marketing segments, several areas come within performance marketing and each one is unique to offer identical results. In case you are choosing just one area, your competitor might use several areas to run a complex campaign along with several moving parts to meet respective marketing goals. And so, you must stay confirmed to get individual results relying upon your selected performance marketing strategies.

Performance Marketing

So, let’s look for the different types of performance marketing scopes to explore –

• Affiliate Marketing

This kind of online marketing strategy is more related to the brand that’s affiliated with the advertiser and pays after expected results are accomplished. This marketing strategy is extremely recommended to run effective online campaigns and succeed. The highly-accepted payment methods for affiliated marketing are –

  •  Pay-Per-Click (PPC)
  •  Pay-Per-Lead (PPL)
  •  Pay-Per-Sale (PPS)

There are even several affiliate programs available online, in which influencers are registered to receive a commission.

• Native Marketing

This kind of paid media is unlike offline ads, which tend to follow functions of the site it is situated, including social media or news sites. Native Ads don’t look like typical banners or ads, which appear according to each user’s reading or viewing interests. The two most popular payment models for native advertising are pay-per-impression and pay-per-click. This type of advertisement is also available as infographics, articles, and videos, which align with the editorial style of the site.

• Social Media Marketing

This kind of performance in marketing strategy is commonly used in social media platforms to gain online traffic for the brand. The popular social media platforms to showcase such content with objectives to support performance marketing platforms are:

  • Facebook
  • Instagram
  • Pinterest

Social Media Marketing

Its metrics are commonly measured in social media-related “performance marketing”, which centers around engagement, clicks, and sales.

• Sponsored Content

This basic type of performance marketing scope is often used by influencers and content sites to promote any products or services in online channels. It includes a well-written article or social media posts to promote a product. Having dedicated followers to attain and retain maximum audiences, an influencer can assist a company to engage popular customers and make some income with such a marketing technique.

• Search Engine Marketing

These performance marketing tools are another powerful scope to reach your prospective audiences and convert them to leads. This highly-acclaimed marketing strategy will implement ‘keywords’ in relevant ads to reach maximum users within search results. Every company will measure its search engine marketing outcomes according to its performance, which others partner and pay-out-commission rely upon end-results.

• Referral Marketing

If your existing customers make recommendations via word-of-mouth with objectives to get some exciting offers in return is called “referral marketing”. This impactful marketing approach will use your existing customers and resources to market the brand for betterment. Whenever you’ve signed up for a new service and referred your contacts, you will receive an amazing offer as soon as your connection signed up. That’s an excellent online performance marketing strategy to reach maximum customers in a short span.

There are never-ending advantages to including performance marketing into your growth and online marketing mix. This cost-effective marketing strategy is helpful to build the brand through third-party partners with its existing audiences, and also you can eliminate risks, increase your market reach, and cut-shot expenses while growing and revenue streams. It leaves more room to expand and get scopes to grow and compete in the market.

Tips To Become Successful With Performance Marketing

If you are new to marketing and want to make most of performance marketing channels, check out its key techniques –

• Focus On Designing An User-Enriched Landing Page To Convert Leads For The Brand
• Make Sure To Purposely Select Your Traffic Sources From The Website
• Perform Testing To Optimize For Revenue-Driving KPIs
• Keep On Tracking And Monitoring Your Website’s Performance
• Be Compliant To Reach, Engage & Convert More Audiences For Your Brand

To conclude, performance marketing is a rapidly growing marketing strategy to uplift e-commerce websites, merchants, and retailers. This latest trend shows continuous investment into popular online channels with objectives to get expected results. It further helps to scale your reach, engage more audiences, and conversion of new customers at affordable costs. This modern marketing approach is extremely useful to generate higher ROIs for the brand.

If you’ve already started an affiliate program, you are into good practice to measure your strategies and confirmed to get expected returns. No matter where you are standing in the performance marketing space, you will get enough options to improve and grow.

It’s time to find out which marketing approaches will work right and what changes are suggested to achieve quick and expected success in your case.

Once you’ve established your goals, you only need to jump in and start achieving success with your unique approach.