Tag: digital marketing companies near me

Advanced Trends In Digital Marketing That Are Ruling The Arena In 2022

Posted on by sbinfo_devadmin

Every year, we find some expected and new trends that lay the terra firma for the future of marketing. And even in years as trouble-ridden as 2020-21, we have not been disappointed, so if any, the digital marketing trends in 2022 are also set to be some of the most ground-breaking to date.

To start the year, we saw a booming rise of Tik Tok, which has now taken over all the channels among the Gen Z users.

On the other hand, Crypto and NFTs are continuing their increasing momentum, sparkling ultramodern ideas about the future of finance.

In the meanwhile, Google has announced it would phase out third-party cookies by 2023, leaving digital marketers and advertisers a minimum of another two years in the future beyond that stated year to navigate new channels to reach their target audience. And of late Facebook changed its name to Meta in a nod to the company’s ambition to embrace Metaverse – which is a virtual 3D universe.

All in all, we can say as one of the best digital marketing agency in Kolkata that there is a lot of exciting and awesome developments in the digital world that will certainly impact the way we communicate today.

To help digest and navigate the year ahead,

Here are a few digital marketing trends that are going to rule this year: ⤵️

1. Artificial Intelligence In Digital Marketing

 

AI
                                                                            

In recent years, advancements in AI have led to more intuitive reporting along with enhancements in automation for complex marketing tasks like monitoring site traffic and boosting SEO skills for organic growth.

However, rather than focusing on what we already have gained from Artificial Intelligence, it is time to look into the future and how it will impact digital marketing.

As AI technology is advancing so are its capabilities. Like moving ahead from just automating campaigns and tasks to being capable of predicting what customers are likely to procure or want next.

This is because with cutting-edge storage systems like Data Lakes AI can analyze more data faster than any humans can do.

AI can help digital markets to personalize advertisements for enhanced targeting and better conversations in 2022.

2. NFTs And Crypto In Social Media Ecommerce

NFTs And Crypto
                                                                                                         

Even if you are not investing in cryptos, the meteoric rise of online currencies like BitCoins, and NFTs (Non-Fungible Tokens) have been near impossible to miss over the last few years.

Now, it might apparently seem that how can a trend like this affect your digital marketing strategies- but it is not this kind of passive thinking we are here for in 2022.

With platforms in social media like Twitter taking actions to integrate crypto payments, and a rising trend for displaying modern tools that showcase in-app purchases of NFTs, now is the time to evaluate how your brand can jump on the bandwagon. Additionally, Facebook (aka Meta) is already promoting the use of Avatars and NFT display options and we expect to see more and more businesses taking a step in this direction.

The focus with NFTs and cryptocurrency is to think about how to sell the brand beyond products and services. Potentially the brand itself and the ethos it carries thereof.

3. Conversational Marketing And Quality Interactions

Conversational marketing is not anything new. Brands have been communicating with their clients and customers for years. But with the rise of AI-enabled Chatbots using CNN, Deep Learning, and RNN technologies this kind of conversational marketing is growing on an even larger scale and fast-changing the scenario of how companies are having their interactions with the customers.

With the advent of chatbots playing a larger role, now conversations can happen on a larger scale, faster, and more seamlessly than ever before. Aided by large volumes of data that help to understand the customers’ needs and expectations.

4. Privacy, Transparency, And Trust-Building

Privacy, Transparency And Trust-Building

As the horizon of digital marketing is getting overloaded the consumers are becoming ever-more suspicious of the content they are targeted with.

This is the reason why digital marketers must target for ensuring tighter privacy restrictions by re-evaluating their strategies.

As we mentioned even before, Google has actually announced its curtailing of third-party cookies by 2023. This implies several advertisers and marketers are going to need to re-examine their approaches to selling their brands, products, and services in the marketplace.

However, there is nothing to get panicked about right away as this is not the end of data-driven content marketing. It is not even the end of targeted advertising.

Rather it is the beginning of a new era of trust and transparency between company and their consumer.

Brands must now communicate with customers about what data they are collecting and for what reasons. This will make it easy and accessible for the customers to opt out at any point so that businesses should not collect any data beyond what is needed.

5. Finally- Tell A Story

Storytelling

Storytelling has always been a key to the marketing of brands. But when it comes to selling your product in the marketplace in this modern landscape, customers and prospects are tired of hearing about how your brand believes that your products or services are way ahead superior to the competition.

Rather now they want to know how you deliver your promises in a way that has to leave up to their expectations.
So do not just tell the consumer the benefits of the product or why it is better than the competitors. Rather brands now should show through customer testimonials and stories how their product or service can help to solve a specific problem.

Now it might not result in a direct sale, but this is an awesome way to put your brand front and center in the minds of consumers who are harassed with a specific issue. That way, when these consumers face that issue you will be the first one, they will turn to.

Conclusion

So, here is your handy guide to the top digital marketing trends that we are expecting to make a splash in 2022.

Well, it is going to be a big year for advancements in technology, marketing tools, and forward-thinking strategies so if you still searching for a “digital marketing company near me” in Google to help you reach your marketing goals, contact us and our digital marketers shall find an answer to your wows.

 

Five Invaluable Tips for Customer Retention (Over Time)

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We all remember the corny oxymoronic statement – “Kindly hold as we forward your call to our customer support executives…All our customer support executives are busy right now attending to other customers…Please remain on the line as your call is vital to us…”

Now, a large section of customer care experts has always criticized automated feedback systems, since according to them once businesses automate their interactions with the customers, actual customer feedback gets lost.

Hence when you have a recorded message saying – “Press 2 for this” or “Please rate your experience with us by entering 1, 2, 3, 4, or 5 on the phone” – customers on the other end of the line are most often than not compelled to interact with inhibitions or in a limited format.

Therefore, even though under this circumstance the customer responds to the questions the company asks, nevertheless, the feedback system does not provide the customer the real chance to tell what he/she wants.

So! Is the automated feedback system outright bad?

Customer Retention

As one of the most prominent and experienced digital marketing agency in Kolkata – we say no.
This is because, while automated feedback system has its share of pros, as an entrepreneur, business owners must also need to understand that consistent dependence on systems makes us grow out of touch with customers and with time eventually lose them (in spite of this is just not what that we want).

So- how can businesses create customers for life?

Well, it is only by – Delivering exceptional customer service!

In a recent interview, Sir Richard Branson (founder of Virgin Group) spoke to a leading writer for the magazine about customer experience/service and how it helped Virgin America enjoy its allegiance of several clienteles for so many years.

Read further as we bring you some of the exclusive tips from that interview on customer retention provided by Sir Branson in the course of the interview:

1. Hire People with The Right Attitude

Hire People with The Right Attitude

Are you aware of the fact that Virgin America hires just about one out of a hundred people who apply?
According to Sir Branson, his company follows a very strict selection procedure where applied candidates are checked on attributes, such as – friendliness, competency, and commitment to providing superior customer service. He quotes: “we take people who see life as “glass half-full”.

Furthermore, he adds – “When a company hires good human resources, other great people want to work there, too”.

As Sir Branson puts it – “…technically, we are an airline company offering good customer service but ideally, it is the other way round”.

2. Consider Your People as The Greatest Asset

Sir Branson quotes in the interview – “…the features and amenities Virgin America offers are all part of the package. While attractive packages attract customers to fly with us, it is eventually the quality of the interaction they have with our employees that encourages them to return.”

This in other words implies that is exactly why the founder of Virgin America demands brands and businesses to focus on building quality interactions between their staff and customers, which is the only way for an average company to step to a higher pedestal and supersede the competition.

3. Empower The Employees

Empower The Employees

According to Sir Branson, he quotes – “…once you have hired the right people, it is important that you render comprehensive training to them to enable them to deliver effective customer relationship management service.”

With these words, he implies giving stress on providing the right training for the right people. Provide the employees with rightful recognition and appreciation.

The founder of Virgin America further says – “At Virgin America, team members are not only trained to satisfy customers but they are also publicly rewarded when they do.”

He points out, as an example of an instance of fog delay in San Francisco, when he personally praised the flight team as they offered complimentary cocktail service to waiting onboarding customers. According to Sir Branson, it was an exemplary creative solution to keep the customers happy while they were waiting.

4. Emphasize Visibility

Referring to the words of Sir Branson – “…. if an entrepreneur is always on the move, meeting new recruits and employees and asking honest feedback from customers – there is nothing like it.”
And this is exactly what he does too. He is never stuck behind a desk. Rather most of the time he keeps himself engaged asking for passengers’ opinions and suggestions and noting them down.
He firmly believes that any leader’s creativity can only be nourished when they come out of their confined glass cabins, and spend time talking to customers about their experiences or asking their employees for brainstorming better ideas to provide the next best customer service.

5. Get Engage in Social Media

Get Engage in Social Media

Virgin America responds 24/7 to nearly every customer’s question and comments on Twitter. In the interview, Sir Branson recall an event when a passenger Tweeted on a weekend about leaving an important folder in the seat pocket. Little to the passenger’s expectation, Virgin America replied back within a few minutes.

According to Sir Richard Branson, this quickness in responding to customer issues is what exactly makes customers feel that his company does not only use social media platforms to pitch marketing messages and campaigns but they use social media as a means to get engaged with customers in genuine and helpful conversation. And he suggests every company must do so.

Conclusion

Now that you have found an idea as to how you can retain and win the loyalty of your customers if you are someone googling “digital marketing companies near me” – contact us and we will surely help your business to find new customers, retain the existing ones and aid you in reaching your goals.

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