9 Essential eCommerce Website Optimizations to Boost Holiday Sales

What is eCommerce Website Optimization?

E-commerce optimization, also known as eCommerce Optimization Services, is a comprehensive strategy for enhancing your website and encouraging visitors to convert into customers. Everything on your website, starting from navigation to design, content, and product descriptions, should intentionally entice visitors toward the ultimate objective while purchasing your items or services. Some of the best converting e-commerce websites are Amazon, Flipkart, Snapdeal, and Myntra.

What is E-Commerce Website Optimization?

So, let’s look for how to increase my eCommerce sales and steps to retain the website’s organic traffic.

How to Boost E-Commerce Sales For My Website?

You know how essential it is to rank higher than your competitors on Google in order to increase sales if you run an e-commerce business.

However, if you don’t have effective search engine optimization techniques up your sleeve, you’ll have a pretty hard time ranking higher than your rivals.

How To Boost E-Commerce Sales For My Website?

Checking the following techniques to boost your e-commerce store’s average order value and conversions to sales this holiday season using advanced woocommerce optimization

1. Share Your Last Day to Ship

Sharing your last day to ship on your site can help your customers plan their purchases, especially if they want to gift their lovers.

2. Give Discount On Items Added from Your Mini Cart

A slide-on e-commerce website with a mini cart shows you what’s in your shopping cart and simply picks items added to your basket with no visuals or interactivity. To manage such circumstances, e-commerce optimization services are helpful for different types of businesses.

If your visitors are purchasing any items, you can provide a further discount, free product, or exceptional perk if the customer adds another or the complimentary item to their cart to total above $75.

3. Make The Copy for Last-Day Shipping More Relevant

Instead of just stating “last day to ship” and providing a date, say “This arrives by Jewish New Year, Christmas, the Solstice, etc…” depending on the product. If it’s a Christmas item or anything connected to the holiday, then you’re in luck. You can simply provide additional discounts to level up your sales.

Last-Day Shipping More Relevant


4. Don’t Forget Diwali and Other Holidays

Many different religions consider holidays around this time of year; however, their events receive less attention. Promotions tailored to this audience allow your store to reach more than 4 million consumers seeking or receiving presents.

5. Notify Your Affiliates About Your Upcoming Sales

If you have mutually beneficial affiliates in your program (partners who add more value than just bring advertisements or block their own traffic using a browser extension), give them at least three weeks’ notice of your holiday special offers. This step along with eCommerce content optimization will surely encourage sales at your e-commerce website.

6. Create An Opt-In V.I.P. List

If your average customer visits your site twice a year, gather a database of people who made four or more purchases during the year. Thereafter, create a private login for them or tag their account in your database so that they may only access unique offers at checkout. Email these V.I.P.’s and request them to join you in a secret space or email list where you can announce all Black Friday and Cyber Monday deals, as well as custom specials exclusively for them.

Make clear in the email that it’s because they’re one of your preferred customers, and they’ll continue to receive these bespoke offers all year as a way to show thanks.

7. Wish You Customers On Their Happy Occasions

Celebrating people’s life events is a frequently neglected approach in holiday marketing. If your clients’ birthday is on the same day as a major holiday, you shouldn’t miss either of them and pay the required attention to both the festive.

Wish You Customers On Their Happy Occasions

8. Ramp Up Your Customer Support

When you’re trying to make a positive customer experience, your contact info must be easy and accessible on your e-commerce website’s official page. This way, if people have questions about their orders, all they need to do is check to get the answers.

Highly-acclaimed customer service is the main element of successful eCommerce businesses. That’s challenging to provide good customer care when you’re doing everything yourself. Still, customers must know what they are getting from your company in advance, so they don’t feel taken advantage of or misled by unclear policies like shipping times and discounts/deals.

Customer satisfaction with retailers has been steadily declining for years now – if companies want their numbers back on track, then clear communication about all aspects of purchase will help!

9. Treat Your Employees & Customer Service Team Well

This aspect is very essential. By the holiday rush, your customer support team will be just as anxious as you are. Bring some doughnuts, coffee, and other surprises for them to enjoy. You can also offer them certificates and cash as prizes with objectives to encourage customer reviews and ratings.

Every business leader should recall as many people’s names as possible, particularly in customer service jobs. Thank them each personally for an excellent season’s performance at the halfway and conclusion of the season. Host a customer support team celebration at the end of the last day to ship in order to commemorate your support staff, keeping your clients delighted.

What is a Better Conversion Rate For Your eCommerce Websites?

If you want to know how to boost eCommerce sales, then it’s important to get a clear idea about your website’s conversion rate. According to the report, the average rate of conversion is around 1% to 2% for e-commerce websites. Even if you are working strategically with woocommerce optimization, you can expect to get an excellent option of winning the sale about 2% of the time.

A Better Conversion Rate For Your E-Commerce Websites

An e-commerce website’s conversion rate is generally between 2% to 5% for today’s businesses.

Now that you want to make a significant difference, look for SB Infowaves to get world-class solutions for eCommerce optimization services and e-commerce website development. Contact today!

How Does SEO Help eCommerce?

SEO is a critical requirement for all e-commerce websites today.

  • First, your products need to rank higher than your competitors.
  • Second, those products must be displayed in the right way to entice potential buyers.
  • Third, you need to ensure that your potential customers find the products that they search for in the SERPs and click on your site.

It’s quite clear that the major goal of e-commerce SEO is to improve the position of a website in search engine results. A well-designed and optimized website with high-quality, relevant content will rank better in search engines like Google, Bing, etc. leading to more visibility and visitors.

In other words, e-commerce SEO focuses on improving your site to get leads and conversions. It’s more than just adding keywords, creating blogs, and obtaining links. You must be aware of search engines and the consequences that they value.

Why does SEO matter for eCommerce?

It is needless to say that a big chunk of the world today shops online. That being said, each year, online shopping is getting bigger. With the COVID-19 pandemic, more and more consumers are prioritizing online to buy everything from luxury items to groceries. According to Statista, a German database company specializing in market and consumer data, by the end of 2021, there will be a whopping 2.14 billion global online buyers.

Another study conducted by SEMrush shows that 38% of retailer traffic comes from organic search. E-commerce SEO, in this aspect, is a great tool to get the most out of your online business, increasing your sales. It can increase your organic search traffic helping your eCommerce site rank higher in search engines.

Ecommerce SEO services

Both at home and on the go, so many users use Google to make their purchasing decisions. Hence, it’s a necessity to have a search engine optimized website and product pages. Otherwise, you basically lose access to qualified and interested eCommerce customers since your product doesn’t show in the SERPs for not taking the help of eCommerce SEO services.

A list of top eCommerce SEO services to think about

In our technical SEO inspections, we go through more than 250 recommendations. However, here’s a small list of eCommerce SEO services that you should consider.

    • Technical SEO Services
    • Conducting Detailed SEO Audits
    • On-Page SEO Implementation
    • Schema Implementation
    • Conversion Rate Optimization
    • Link Building Services
    • Off-Page SEO Implementation

Steps to improving your eCommerce SEO strategy

Use these strategies to improve your eCommerce SEO strategy and achieve greater search rankings, site traffic, brand exposure, and conversion:

How To Improve Your eCommerce SEO Strategy

  • Reduce load time
  • Optimize for mobile
  • Resolve site errors
  • Enable canonical tags
  • Add customer reviews
  • Breadcrumbs are good
  • Content optimization is required
  • Site search optimization
  • Track your SEO

Best practices for eCommerce SEO

Now let’s take a look at some of the best SEO strategies for eCommerce sites that aren’t performing well. You’ll need an eCommerce SEO strategy if you want customers to find your products more easily. And crossing the below-mentioned points off your list will make your strategy more effective.

Use important keywords

Make sure that your product information is appealing to consumers and search engines by making it simple for them to understand, find, and use. If you have visitors from many locations, consider including measurements in standard, metric, or both. To ensure that product pictures or photos are right the size and color, compare them to real things.

Design with shoppers in mind

It is vital that your website and product page design add to, rather than detract from, the customer’s purchasing experience. Even if you have the greatest, most wanted items in your field at the best pricing available, a buyer will become frustrated and go away from your site if they find it challenging to navigate or search.

Best practices for eCommerce SEO

Avoid cluttered, complicated URLs

A URL is an address by which a website visitor accesses a page on your eCommerce store. URLs may contain a lot of data in a little space. All possible components are categories, products, file types, and even behaviors (such as “_blank” to open a new link in a new window).

Use alt text in images.

If you have ever uploaded an image to a website, whether with a CMS or manually in HTML, you’re probably familiar with alt text. Alt-text is a line of “alternate” text that is used in many situations. When a link is broken, the image can be displayed in its place (if applicable), or it may be shown when the user’s cursor hovers over the picture in specific browsers.

Allow customer reviews

Reviews may help you improve product page conversions. According to research, around 90% of customers claim they are more likely to buy products with reviews even if they are dissatisfied. As a result, it’s in your best interest to allow clients to express their thoughts after purchasing something!

Avoid duplicate content

If you’re a company that sells goods manufactured by other firms online, you’ve probably received product descriptions straight from the source. While it’s important to provide as much information about your goods as possible, you should do all that you can to avoid duplicating any product descriptions or product copies provided to you.

Why SEO is More Important for E-Commerce?

E-commerce businesses will benefit the most from SEO. In fact, many people believe that e-commerce stores must place a higher priority on SEO in order to rank and attract consumers.

Why Is SEO More Important for E-Commerce?

But it isn’t easy to rank an e-commerce website. You must cram keywords into tiny descriptions, ensure that your website is user-friendly, look for lagging pictures, and more. E-commerce SEO isn’t simple.

What does SEO mean in e-commerce?

E-commerce SEO ensures that your website is visible on SERPs by improving your visibility on the web. Because a high-ranking page receives more visitors, you want yours to rank as highly as feasible.

You have to make sure your website is optimized for search engines to boost the ranking of your web pages in SERPs. Every part of SEO optimization, from the keywords you choose to the technical structure of your online store and whether or not it is mobile-friendly, has a significant impact.


Many eCommerce business owners want to focus on growing conversions right away. While that’s the right step to take, you need to understand that you’re trying to make a step jump here. First, you need to do something so that the visitors are attracted to your website. Then you can do the needful to convert them into customers. Success will follow if you begin with eCommerce SEO. Let’s have a look at our checklist for eCommerce SEO services:

    • Choose the appropriate set of keywords
    • Prioritize SEO for the homepage
    • Study your competitors
    • Optimize product pages
    • Use a responsive design
    • Simplify the structure of your website
    • Make backlinks
    • Reduce page load time

If you follow these procedures; your eCommerce site is sure to rank high in the search engines and generate more leads for your Conversion Rate Optimization (CRO) endeavors. Hiring the right eCommerce SEO Agency can make this job a piece of cake for you.