Each piece within its collection serves as a testament to the fusion of emotion, craftsmanship, and innovation, crafting a narrative that elevates the living experience. House of AC doesn't merely offer products; it orchestrates an immersive journey, shaping environments that go beyond functionality.
As House of AC aimed to expand its digital footprint, it confronted the challenges of navigating a saturated online marketplace dominated by well-established brands. While their existing Google Ads campaigns boasted high conversion rates, the struggle lay in supporting ambitious growth plans without compromising efficiency.
THE STRATEGIC APPROACH
This strategic move not only broadened House of AC's reach but also amplified brand awareness, exposing the brand to new audiences and driving an influx of top-of-funnel traffic.
To effectively convert these new visitors, S B Infowaves harnessed the unique Dynamic Remarketing capabilities inherent in Smart Shopping campaigns.
The integration of machine learning into Smart Shopping empowered the team to scale operations while carefully managing customer acquisition costs.
In a bid to further optimize performance, S B Infowaves activated the Target ROAS bidding option, ensuring a judicious balance between maximizing revenue and maintaining profitability.
Furniture sales soared, registering a remarkable 3x growth while remaining within the confines of profitable CPA thresholds.
Revenue from click-through-attributed sales witnessed an impressive 123% surge in Q3 2023 compared to the same period in 2022.
The expanded ad placement opportunities associated with the Smart Shopping campaign resulted in a staggering 569% increase in impressions, contributing significantly to a month-over-month boost in brand awareness.
House of AC not only achieved its digital expansion goals but also emerged as a trailblazer in the digital marketing landscape, transforming spaces into vibrant expressions of personal identity and refined living.
This success story exemplifies the transformative power of strategic digital marketing in revolutionizing a brand's online presence and driving unprecedented growth.
Are you looking to enhance your shop's digital presence using PPC? S B Infowaves is here to help!
Satisfied Clients and Growing
SB Infowave's extremely professional approach and innovative creatives make them a great team to work with. The ease of working, their accessibility and responsiveness, and their fresh ideas in performance marketing (PPC) and SEO make them a great association for Birla High School – Kishangarh. SB Infowaves is the one-stop solution for all things creative or digital and has a unique approach to the most mundane things. All in all, we have loved working with SB Infowaves.
Mr Sourabh Kumar Guha
SB Infowaves worked wonders for our marketing and web development. Within two months, we achieved a remarkable 5X increase in sales through Facebook and WhatsApp. Their expertise revolutionized our brand, captivating our audience and driving phenomenal success.
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