
- May 04, 2022
How To Write Meta Tags Like A Pro And Boost Traffic For SEO?
When it comes to SEO (Search Engine Optimization), there is no “set it and forget it” strategy as it is critical to stay up to date and remain in touch with the latest search engine algorithms which are regularly optimized to make searching more convenient that can make it easier for visitors to discover your website.
What are Meta Tags?
Meta tags are snippets of texts that describe the content within the page. However, they do not appear on the page itself but are written in the page’s source code in HTML, usually at the “head” of the page, and so are only visible to search engines (and people who know where to look). Actually, meta stands for metadata, which is the kind of data these tags provide – data about the nature of the content on your page. Now if you want to find out whether a given page is using meta tags, the easiest way is to right-click anywhere on the webpage and select “view page source”. Once you do this a new tab or a pop-up window will open in the browser, and the part on the top or “head” of the page, is where the meta tags would be. Here is an illustration of how the meta tag will look in HTML:
1. Title Tag

- The maximum length of the tag should be between 50-60 characters.
- Include the meta keyword(s) that you are trying to rank for the webpage and place them at the beginning of the HTML source code.
- Avoid stuffing multiple keywords (more than two) as it can have a negative impact on the SEO for that page.
2. Meta Description

- Even though there is no limit on the length of the meta descriptions. However, since Google only shows the first 160 characters in its SERP. Hence it is recommended to keep the length within 50-160 characters.
- The meta description should target the keyword(s) in a natural and human way
- Avoid duplicates as each description must be unique and original
- You can add a Call to Action (CTA) in the copy such as “Buy”, “Learn More”, Shop, etc.
4. Image Tag

- You can use keywords when describing the images. Although not including keywords does not have a huge impact on the search engines.
- Optimize your most important images.
- When uploading images to your CMs, name them appropriately and avoid using images that read “DSC-HX9901895” or similar forms and so tell nothing about the images.
5. Header Tag

- Avoid naming your headers by Chapter 1, Chapter 2, Chapter 3, etc...
- Include relevant keywords and headings relevant to the body text.
- Make sure all of your H1s are unique.
- Be interesting and consistent with your other pages.
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