In the IT industry, digital marketing is the third most common outsourced service. Digital marketing services are outsourced by 34% of firms. Furthermore, most new firms devote more than half of their budget to marketing. This emphasizes the necessity of digital marketing services for all businesses, as well as the requirement for a competent digital marketing workforce.
Putting together a strong digital marketing team may appear to be a difficult task. In fact, having the right people on your team can often mean the difference between success and failure in digital marketing. However, all you need is a little forethought and some inventive thinking to assemble a solid squad.
In this blog post, we’ll go through the key roles that make up a successful digital marketing team, as well as their responsibilities.
1. Project Manager
Marketing departments are renowned for being overburdened. They’re in charge of meeting the needs of a variety of departments, and prioritizing is typically a difficult task.
The project manager is the go-between between your digital marketing team and the rest of the company. The first half of this job entails managing the staff, while the second entails managing all incoming requests from other departments and ensuring that everyone gets what they need.
2. Marketing Strategist
Effective marketing begins with a well-thought-out strategy and a thorough understanding of who your target audience is and what matters most to them.
However, it’s easy to lose sight of bigger marketing and business goals while the team is developing content and supporting efforts. That is where the role of a marketing strategist is so crucial.
A marketing strategist’s job is to look at the big picture of marketing and steer the execution team in the appropriate direction. A marketing strategist’s tasks include:
• Identifying the correct target market
• Ensure that all marketing operations are in line with the company’s overall objectives
• Choosing the most appropriate platform for targeting
• creating the ideal user experience
• Identifying buyer personas
• Getting to know the keyword strategy
• Examining the marketing pitch as well as the content approach
• Identifying key performance indicators
• Recognizing keyword possibilities
• Mapping the customer journey
3. Content Writer
If you don’t have someone talented writing your content, all of your marketing planning and clever ideas will go in vain.
It’s excellent if you can find a writer who can develop all of the content kinds indicated in your content marketing strategy. Hence, you’ll need a content writer or a content marketer who can:
• Create marketing blog
• Make content marketing strategies
• Plan and write content for your website
• Create email marketing copy
• Create outstanding material for infographics, white papers, and eBooks
• Plan your content marketing and outreach.
• Collaborate with an SEO specialist
Content writers should have a strong understanding of SEO and be able to write in a variety of voices for a variety of audiences. Make sure you thoroughly vet any potential content partners.
4. SEO Specialist
If your content can’t be found through a search, it won’t be found at all. Many users don’t even look past the first page of search results. As a result, an SEO expert is essential for digital success. Your SEO expert should adore and live Google Analytics, as well as any other SEO tools you utilize.
The SEO specialist’s tasks include the following:
• Ensuring all digital content is optimized for search
• Using Google Analytics and Search Console to keep track of what’s going on
• Creating headlines, picture alt text, and metadata
• Maintaining your SEO and keyword strategies
• Establishing key performance metrics
• Conducting SEO audits to find out what material needs to be optimized
Everyone on a digital marketing team should, in essence, be an SEO expert on some level, but having a dedicated SEO specialist can be a huge asset.
5. Graphic Designer
Visual components that stand out are no longer “good to have.” They’re crucial to your brand’s success and are required to break through the digital clutter. Visuals are more powerful than text alone in helping your audience grasp and remember your message. A graphic designer’s main responsibilities include:
• Developing web design
• Designing marketing email copies
• Creating design concepts for Infographics and eBooks and putting them into action
• Creating display ad copy
Stock pictures won’t alone do. Therefore, you will require the assistance of a graphic designer to create bespoke designs.
6. Pay-per-click (PPC) Manager
Promotion and advertising of content is a crucial component of success in nearly every aspect of marketing. PPC managers utilize different paid marketing channels to advertise products to the correct target demographic and fulfill campaign goals, making paid to advertise the most important marketing expenditure. A PPC Manager’s main responsibilities include:
• Creation of paid advertising copies
• Segmenting the target market
• Executing the campaign
• Choosing the best campaign structure and putting it into action
• Choosing campaign objectives
• Establishing key performance metrics
• Analyzing and improving paid advertising campaigns
• Keeping track of numerous campaigns
A PPC expert is responsible for monitoring, testing, updating, and optimizing various paid campaigns in order to reduce campaign failure and improve conversions.
7. Front-end Developer
While a front-end developer may appear to be a “nice to have,” they may be a really helpful resource. Front-end developers are specialists in the following:
• Creating calls to action
• Creation of landing pages for paid campaign
• Creation of conversion forms
• Structured data implementation
• Designing and building any template or pop-ups
Having a professional front-end developer allows you to run more dynamic marketing campaigns.
Striking a good balance…
To begin, determine your organization’s business and marketing objectives, describe the roles required to achieve those objectives, and consider how to match the capabilities of your current team to those positions.
As a consequence, you’ll have a lean, agile digital marketing team that’s ready to take on everything your company throws at it.
Businesses nowadays prefer outsourcing digital marketing from specialist firms rather than handling it in-house since the digital marketing environment is evolving at a breakneck speed. Taking it a step further, the dedicated team approach provides more control than project-based outsourcing. Furthermore, a self-contained digital marketing team can assist digital firms in scaling their businesses in a cost-effective and well-managed manner.