How To Write Meta Tags Like A Pro And Boost Traffic For SEO?

When it comes to SEO (Search Engine Optimization), there is no “set it and forget it” strategy as it is critical to stay up to date and remain in touch with the latest search engine algorithms which are regularly optimized to make searching more convenient that can make it easier for visitors to discover your website.

What are Meta Tags?

Meta tags are snippets of texts that describe the content within the page. However, they do not appear on the page itself but are written in the page’s source code in HTML, usually at the “head” of the page, and so are only visible to search engines (and people who know where to look).
Actually, meta stands for metadata, which is the kind of data these tags provide – data about the nature of the content on your page.
Now if you want to find out whether a given page is using meta tags, the easiest way is to right-click anywhere on the webpage and select “view page source”.

Once you do this a new tab or a pop-up window will open in the browser, and the part on the top or “head” of the page, is where the meta tags would be.

Here is an illustration of how the meta tag will look in HTML:


There are many types of meta tags that are used to describe the content of a website to the search engines. However, the most important ones tend to be the “title” and the “description” tabs. As these two tabs are displayed on the SERP (Search Engine Result Pages) after you run a search query.

For a layman to understand, any webpage’s meta title and meta description act as a digital billboard providing the visitor a quick overview of that page. 

Hence “title” and “description” meta tags are the most crucial tags when it comes to ranking your page on the search results as they can make or break an opportunity for finding a new visitor or a potential business prospect from your website. 

That being said here is the list of meta tags from the best SEO company in Kolkata that are the most important ones to pay attention to and how you can create them correctly, as you begin optimizing your website for SEO.

1. Title Tag

Title Tag

Title tags are the most important meta tags that can have a direct impact on your webpage’s search ranking.

Therefore, having a well-written title tag can not only help to magically rank your website quickly, but it will also help in increasing clicks.

Best Practices to follow for creating title tags:

  • The maximum length of the tag should be between 50-60 characters.
  • Include the meta keyword(s) that you are trying to rank for the webpage and place them at the beginning of the HTML source code. 
  • Avoid stuffing multiple keywords (more than two) as it can have a negative impact on the SEO for that page.

2. Meta Description

Meta Description

A meta description is a string of texts that help to summarize the content of a web page and it appears just below the title tag. 

Even though meta descriptions do not help to improve your website’s ranking but it plays an important role in boosting the page’s Click Through Rate (CTR) in Google’s SERP. 

Best Practices to follow for creating meta descriptions:

  • Even though there is no limit on the length of the meta descriptions. However, since Google only shows the first 160 characters in its SERP. Hence it is recommended to keep the length within 50-160 characters.
  • The meta description should target the keyword(s) in a natural and human way
  • Avoid duplicates as each description must be unique and original
  • You can add a Call to Action (CTA) in the copy such as “Buy”, “Learn More”, Shop, etc.

4. Image Tag

Image Tag

As none of the search engines can view any images, hence it is suggested to create image tags (aka “alt text”) to illustrate the content and meaning of an image.

Image tags are especially important for ADA-compliant websites. 

Adding more content around the images also makes it easier for the search engines to provide the users with the best images on a search.

Best Practices to follow for creating image tags:

  • You can use keywords when describing the images. Although not including keywords does not have a huge impact on the search engines.
  • Optimize your most important images.
  • When uploading images to your CMs, name them appropriately and avoid using images that read “DSC-HX9901895” or similar forms and so tell nothing about the images.

5. Header Tag

Header Tag

Heading tags or header tags rank in order from H1 to H6 and help to divide the page into easily digestible sections for ease of reading. Additionally, header tags aid the search engines to understand and crawl through the website and create a better experience for the crawler bots.  

Best Practices to follow for creating header tags:

  • Avoid naming your headers by Chapter 1, Chapter 2, Chapter 3, etc…
  • Include relevant keywords and headings relevant to the body text.
  • Make sure all of your H1s are unique.
  • Be interesting and consistent with your other pages.


Meta tags are one piece of the SEO puzzle and a great first step to enhancing your search rankings. Make sure to include target keywords in meta titles and descriptions to help boost your SEO efforts.

If you want to rank your website higher in the SERP, and need help, contact us, and our experienced SEO professionals from the best digital marketing agency in Kolkata will be right there for your assistance. 

Understand How Search Engines Crawl and Index Your Website – Discover It Now!

SEO or Search Engine Optimization is the practice of boosting the quantity and quality of traffic that lands on your website.
Nevertheless, do you know without “crawl and index” it is not possible to do so?

In other words, SEO is the process of optimizing the web pages to “organically” achieve higher search rankings by using mechanisms that can systematically browse the World Wide Web for crawling and indexing millions of webpages and websites.

Now if you have never wondered what makes a search engine go around, let us have a close look at the primary function of crawling and indexing that helps in delivering optimal search results.

What Is Web Crawling


Web Crawling
Source: Google

To explain it simply, crawling is the process that is performed by search engines where it uses web crawlers to find any new website, page link, landing page, or any alterations to current data, broken links, and many more. These web crawlers are also known as “bots” or just “spiders”.
Technically when the spiders visit any website, they follow the internal links through which they can land on other pages of the website.
Hence creating a sitemap (that contains a vital list of URLs) is one of the main reasons which help make it easier for the Google bots to crawl the website.

In other words, whenever the spider crawls the web pages or the website, it goes through the DOM (Document Object Model) that represents the logical tree structure of the website.

Technically speaking, DOM is the rendered JavaScript and HTML code of the pages in the website. Now as it is nearly impossible for the web engines to crawl the entire website at once, hence the bots crawl on the important parts of the website which are significant for measuring individual statistics that can help in raking the websites.

How To Optimize Website For Google Crawler

At times we come across specific instances wherein you might find that the Google crawler is not crawling various crucial pages of the website.
In these scenarios, it becomes necessary to tell the search engine how to crawl that specific website.

To do this create and place “robots.txt” files and place them in the root directory of the domain.

Robots.txt are files that help the crawlers to crawl the website in a systematic manner. This implies that the robots.txt file helps the crawler bot to understand which pages are needed to be crawled.

This also helps in maintaining the Crawl Budget of the website.

Key Elements That Affect The Crawl

A spider does not crawl the content if it is placed behind the login form in a webpage, or if any page needs the user to log in, as such pages are considered secured pages by the bot.

The bot does not crawl the search box info present on the website. Especially for e-commerce websites. Although most people think that when a user enters the product of their liking in the search box, they get crawled by the bot.

There is no guarantee that the bot will crawl media forms like audio, videos, and images. Hence it is advised to add the text of those embedded elements (as image names) in HTML.

Manifestations of webpages for any particular visitor where the pages are shown to the spider different from the users are blocked to the search engine bots.

Many a time the search engine crawlers detect a link to enter your web pages from other websites. However, in such a case the bot also requires the link on your website to navigate various other external landing pages.

Now, pages that do not have internal links assigned to them are known as “Orphan Pages”, and so they remain next to invisible to the spiders while crawling the website.

Crawlers of all search engines get frustrated and leave the pages when they stumble upon “crawl errors” on the website. For instance, errors like 404, 500, etc. Hence it is advised to either temporarily redirect the faulty webpages by performing 302 (redirect) or 301 (permanent redirect) to place a bridge for search engine bots and allow them to crawl appropriately.

Here is a list of names of a few of the most talked-about “Web Crawlers” which include:

  • Google Bot
  • Bing Bot
  • Slurp Bot
  • Baidu Spider
  • Yandex Bot

What Is Web Indexing


Web Indexing
Source: Google

Now that we know what is Crawling, let us understand the meaning of Indexing a website.
Simply speaking as the word reveals, “index” is the compilation of all the info of the pages crawled by the search engines.

Hence indexing is the process of archiving the gathered information in the search index database, whereby the indexed data is compared with the previously stored data with complex SEO metrics and algorithms with similar pages, which helps in the process of ranking a website.

How Can You Perceive What the Search Engine Has Indexed?

Let us take into account the most popular of all search engines on this planet – Google.

Just type “site: your domain” in Google’s search box to check how many pages are indexed in the Google SERP.

Performing this search will show all the pages the search engine has indexed which include pages, posts, images, Instagram, and more.

Now, the best means to make URLs indexed is to submit the website’s site map in the Google Search Console, where all the vital pages are listed on the map.

Website indexing plays a major role while displaying all the vital pages on the SERP.

This means that suppose any content is not visible to the Google bot, the page will not be indexable.

In reality, the Google bot visualizes the web pages in a completely different way. It sees them in different formats like CSS, HTML, and JavaScript and so the components which are not accessible do not get indexed by the search engine.

How Does the Search Engine Decide What to Index?

When any user types a query, the search engine attempts to find the most pertinent answer from its already crawled pages in its database.
For instance, Google indexes the content on the web pages according to its defined algorithms, which are updated and modified at a regular interval.
Now, any search engine usually indexes the fresh and new content on the websites, which search engines like Google believes will improve the user experience.

Therefore, the better and more unique the content, the more higher ranking Google renders for the webpage as it proves better for SEO.

Tips- Takeaway

As one of the best SEO company in Kolkata, we suggest you can even try using a web crawler app to get a better idea of how a search engine crawls your website.

There are several web crawlers available in the marketplace.
For instance, Screaming Frog is one of the most easy-to-use applications, that has a great interface and allows crawling up to 500 pages for free.

Apart from it, you can also use Sitebulb or Xenu’s Link Sleuth which are also excellent tools and can quickly crawl robust websites and check their status codes or find which pages link to which other pages on the website.

Our dynamic team at SB Infowaves is growing every day with their skills in digital marketing for delivering high-octane solutions to all our clients under a single umbrella at affordable prices.

If you have liked the article, leave your comment below.

What Are The Salient Steps To Build A Successful Social Media Strategy?

From building a plan for developing a sharable content strategy to choosing the tools to manage your efforts or choosing the appropriate platform in social media, this step-by-step approach as is illustrated in this article from the best digital marketing agency in Kolkata will help position you for success.

Now, it must be remembered over here that starting a strategy does not mean you must have a static approach that puts a bar on your creativity. Rather social media marketing strategy is like a living organism that can adjust and adapt itself according to your needs.

Hence, if you are just starting to work with a new brand to set up and plan their social media campaigns or you are an entrepreneur, following these five steps will help you create an excellent strategy from scratch.

Are you ready? Let’s get started!

Establish your Goals


Have you ever begun a race without thinking about how you can cross the finishing line?

Of course not!

The same applies while preparing your social media strategy.

For this, primarily identify your marketing goals and how you want to communicate them to your customers.

Define both your short-term and long-term goals. This will help to increase your online presence, visibility, conversions, and sales.

This implies that having your goals defined will aid you to reach the right market, on the right channels, with the right message at the right time.

Keep An Eye On Your Competitors

Competitor analysis

Find out who are your key competitors and identify what channels they are using to reach your consumers. Brainstorm and outline how your competitors are engaging with their customers, and how they communicate and use these as references.
Our experience as one of the most prominent social media marketing company in Kolkata is that bigger players in the marketplace will most likely have the most engagement as they use the best content.

Now, even though they might not be right in the same size as you but observing the big fish in the market will at least help you have an idea for doing a comparison.


Rather use their information to begin your unique marketing campaigns.

Find Your Brand’s Ideal Persona



Remember, numbers, in reality, do not make any sense.

As one of the top social media marketing agency in Kolkata, we have observed that even though several businesses have countless followers, oftentimes these are not the correct representation of their target audience in the marketplace.
Hence think about the stakeholders who will invest in the consumer journey of your products and services.

Now, these people might consist of business owners, decision-makers, partners, specialists, or even your own employees.
After this, evaluate each social media channel and think which will best help you to communicate with these stakeholders.

For an instance, while you might use Facebook to reach out and communicate with your partners and employees, you might find it useful to use LinkedIn to reach the influencers and decision-makers.

Creating an “Ideal Persona” for your brand’s products and services will help you better understand your target for each platform.

Videos Are Queens


It is projected by many that by 2025, more than 85% of the internet traffic will be driven by videos.

Now if this prediction is true, you need to make your brand a part of this projection.

While a 90-second video will definitely bring more attention to the consumers than a 1000 words post, so use this information to post in a video format that will be easier to share and understand.

In modern times, will the advent of several apps, video productions are not as expensive as before, with cell phones available to capture videos so easily.

While it is also true, that a cell phone is not an ideal option for capturing videos, it can be considered a fantastic start until you can do things more professionally.

In other words, never limit your creativity because of a paucity in your budget.
Stories on Instagram and Facebook are great examples of the popularity of video marketing strategies on social media platforms.

Adjust and Move Forward


Finally, try to improve upon your brand’s future content by looking at the results of your past content.
Now, remember, this being a continuous process you as a digital marketer need to build up milestones to help measure and analyze what might work well and which content needs additional improvements.

This you can do by viewing which social channels are providing better results and are within your budget so that you can generate additional paid campaigns to focus your efforts on specific opportunities.


Social media marketing can be a hard job. But its benefits are difficult to ignore.

If you do not take it seriously, you will undoubtedly miss out on leads, customers, online visibility, and sales.

Use these 5 social media marketing tips to fine-tune your strategy until you have created a winning strategy.

Just remember, social networks are made for conversing with others.

So you can even contact us – since if you do not make your audience a top priority, you will not see results And we can help you achieve that easily.

Top 5 Digital Marketing Tools Use In 2022 To Achieve Success

Digital marketing tools, not only help in strategizing efficiently but also helps to keep things organized.
Now after facing the shocking challenges in 2020, even the best SEO expert in Kolkata needs to focus on building innovative and better marketing strategies in 2022.

Hence in this post as one of the best SEO company in Kolkata, we are glad to share the most popular and creative digital marketing tools that you should adopt and experiment with in order to outshine your competitors’ marketing campaigns.

So, without further ado let us take a look at some of the top 5 digital marketing tools that must be used in 2022:



If you want to handle multiple social media accounts and manage all your social media campaigns, Buffer is the best tool to handle them all in one place very easily. You can effortlessly schedule all your Instagram, Facebook, LinkedIn, and Pinterest posts with the help of Buffer.

One of the major advantages of using this tool is that Buffer lets you understand how your campaigns on social media are performing so that you can brainstorm and improve the success ratio of your future campaigns.




In 2022 Uber Suggest which has been acquired by Neil Patel (one of the most influential SEO and digital marketing experts in the world) is the ultimate SEO tool that helps digital marketers to select all possible keywords that can boost traffic to their websites and thereby help provide visibility on the Google’s first page. Uber Suggest is so user-friendly that even a newbie or someone who has very little knowledge of SEO will be able to practice their skills using this tool.

Here are some of the major advantages of using Uber Suggest:
* Get alerts about critical issues on your site
* Make competitor analysis
* Maintain your overall SEO health
* Track your website position or ranking
* Check your website speed
* Understand the top traffic pages
* Gain valuable backlinks
* Obtain blog post content ideas easily




This is another extremely robust and useful tool in the digital marketing arena, that allows digital marketers to create, manage, and even automate their PPC (Pay Per Click) campaigns from a single point across all major digital platforms, such as Facebook, Google, LinkedIn, Bing, YouTube, and more. As one of the top branding agency in Kolkata, we advise that newcomers and PPC experts in the advertisement field must use this tool, especially for its dashboard-enabled visual features and powerful automation tools.

This awesome app is capable of rotating or scheduling new ads based on specific calendar dates or performance metrics as preset by the marketer.

In other words, once you start using AdStage, as a digital marketer you shall find plenty of time to work on more creative tasks and projects and entrust the tool to manage your repetitive and tedious works.

Screaming Frog


Screaming Frog
Screaming Frog

Screaming Frog is an extremely cutting-edge and fast SEO tool for auditing websites. This tool can be downloaded on a desktop and is capable of running up to 500 free crawls.

Even though is this primarily a free tool but it has a paid version that includes unlimited crawls and also additional functionalities for finding deeper web insights.

Using Screaming Frog, you can even generate exportable Excel reports to help marketers with fully actionable SEO benefits, such as:

* Analyze metadata and page titles
* Find and identify broken links
* Identify duplicate content
* Audit meta, robots, and directives
* Review redirects

LSI Graph


LSI Graph
LSI Graph

LSI Graph is a beneficial tool to identify terms or keywords that you should be using within your blog.
SEO experts and digital marketers can use this tool to search and find out phrases or long-tail keywords that are related to the main keyword.

In other words, the LSI Graph tool is meant to search the internet for related terms that have the highest volume of searches which can help to assist digital marketers to determine which LSI keywords to use in their content.

You can also receive analysis reports using this tool on how well your content is optimized on key metrics like Semantic Density, LSI Usage, and even find feedback on Content Sentiment, which is one of the latest AI-based developments in SEO.


We wish that these five digital marketing tools can surely bring you the success that you are seeking in 2022. Of course, there are other useful tools, but as one of the best branding agency in Kolkata, we tried to focus on the ones that have aided our digital marketing efforts. As a prominent digital marketing agency in Kolkata, we acknowledge for rendering optimum solutions to our clients.

Contact us today if you are planning to make 2022 a growth year for your company!

4 Fundamental Tips To Generate Leads On Your Website Through SEO

Generate Leads: It is believed that any type of marketing (that even includes online marketing) takes on an average of eight touches to turn a prospective or hot lead into a paying customer.

Hence, as increasing website traffic is on every business owner’s to-do list and SEO is usually the focus, Search Engine Optimization is important to boost traffic by hiring the best lead generation services in town (though it is not the only way to generate quality leads).

Therefore, to kickstart your SEO lead generation strategy, as one of the best ad agency in Kolkata, here are four basic tips you can remember to increase your website’s organic traffic and find more conversions.

#1. Spy On Your Competition’s Website   


Competition’s Website
Competition’s Website

Why reinvent the wheel – if it is already done?

This is because you can learn a lot about your industry from your competitors.

The right SEO competitor analysis tools can easily spy on the competition to find what is working and what is not. For instance, what is their ranking, or what do you need to outrank them?

You can compare traffic statistics from multiple competitors, which might include how many unique visitors they generate in a month.

#2.Promote Google Reviews


Google Reviews
Google Reviews

One of the other leading lead generation services, that can allow your business to find more visibility and help establish a solid online presence and reputation is “reviews”.

According to statistics on average consumers in general read 10 reviews before they feel that they can trust a business. Additionally, only 53 percent of consumers will consider using a business that has less than a four-star review.

Hence reviews are an essential part of the “awareness stage” of your ideal prospects. Promoting your reviews boosts visitors’ trust and confidence in the brand.

Therefore, for your best interest get more Google reviews and thereby find more sales conversions for your products and services.

#3. Develop Outreach Partnerships


Outreach Partnerships
Outreach Partnerships

Backlinking or more commonly said as “link building” is a crucial part of SEO marketing skills. Backlinking involves getting other reputable websites with high domain authority to link back to your website.

Doing this not only aids in driving more traffic but also boosts the authority and ranking of the linked website.

For instance, getting a link from Neil Patel’s blog or any other high DA website like Deloitte, Forbes, etc., will have a great impact on your website’s ranking when compared to another newly built website.

However, this must be remembered that not all links are equal, so one must do proper research before linking their websites with other sites.


#4. Try Lead Ads From Facebook


Leads From Facebook
Leads From Facebook

As we are also master in providing PPC services in Kolkata, brands that are using Facebook ads can link their Facebook posts to a landing page on their website where they can try to collect the lead’s contact info.

You can also use Facebook Lead Ads and get the lead’s information directly from the ad itself by way of a pre-filled form that pops up with all the details of the user.

It is really an easy process, as once the user verifies their information you can get all the user details sent to you for follow-up.


The online world is evolving swiftly.

New competitors are emerging by the day and old foes are rising up their ranks from the dark depths of page 10 on the Google SERP (search results page). So, if you are not using SEO to leverage your lead generation, you are definitely going to fall behind.

Do not end up on page 10 of Google.

Let us talk about how we can help your business use SEO to get more qualified traffic and leads.

A Review On The Use Of AI For Optimizing Digital Marketing Skills

AI or Artificial Intelligence in 2022 is already transforming the face of sales and digital marketing as we know it. This is because, AI can not only speed up and optimize several aspects in marketing, but it can even help boost customer experience and thereby improve conversions.

Hence as one of the best performance marketing agency in India, we are sure that if you are involved in any sort of enterprise marketing, there is a fair chance that you are already using certain types of AI-powered solutions in your Martech stack.

Yet there are several marketers who do not understand the advantages of ML (Machine Learning) and AI over outmoded “non-intelligent” marketing software.

Therefore, if you are not on the bandwagon yet or just thinking of dipping your toes in the water here are certain ways AI as a bleeding-edge technological advancement is helping digital marketers nowadays as illustrated in this article below:

Enhanced Personalization and Recommendations

Enhanced Personalization and Recommendations

In the present times, the way consumers across the globe are interacting or responding to marketing messages are changing at a fast pace, since marketing methods like direct mail and media marketing are no longer prevalent or are effective as they once were in the past.

One reason behind this shifting concept is that today’s consumers expect their preferred brands to send them tailored messages in line with their demography, location, or interests.

In a report published by Accenture, it has been found that more than 40 percent of consumers switch brands due to a dearth of trust and poor personalized marketing, and more than 43 percent of consumers are likely to make purchases from organizations that help personalize their customer experience.

Additionally, data from Experian (an Anglo–Irish multinational consumer credit reporting company) shows that emails that have personalized subject lines are 26 percent more likely to be opened pitted against those that are not.

AI is a technology that can predict customer behaviors based on intelligent learning from their previous interactions with a brand, which implies that AI-based software solutions when they are used by marketers can send marketing communications that are more likely to convert that can lead to a sale (at the best possible time) and drive conversions.

For an instance, most of us are already familiar with the tailored recommendations that are offered by sites like Netflix, YouTube, and Amazon, which can be startlingly accurate, particularly for users who have had had an account for several years.

Perse, Amazon uses an intelligent open-source AI framework called DSSTNE (Deep Scalable Sparse Tensor Network Engine), pronounced “Destiny” to improve the deep learning capability of the website.

Hence for offering a hyper-personalized customer experience, in the present times, AI is the only answer for analyzing customer data, using machine learning algorithms that can enable digital marketers to produce optimally personalized content and thereby boost sales and increase conversion in their marketplace.

Dynamic Pricing

Dynamic Pricing

We all know that providing discounts while sales are low, is a surefire way to accelerate sales, since there are many customers who will buy with a smaller discount contrary to if there is no discount at all.

This is over here where AI can come into play and can be used to set the price of any product or service dynamically depending on the customer’s profile, availability, demand, season, popularity, and other factors to maximize both sales and profits of a company.

For instance, if you have ever searched for flight tickets and then gone back to buy them a couple of days later only to find it has gone up or down a few hundred dollars, this can be also a good example of dynamic pricing at work.

Customer Service Chatbots

Customer Service Chatbots

To deal with customer queries and provide 24/7 instant replies several organizations are using intelligent chatbots nowadays that can help reduce the workload of their service agents while providing faster responses to their customers.

Since WhatsApp, Facebook Messenger, Telegram, Share Chat, and other similar messaging apps have become a convenient and popular way for customers to contact brands and businesses, ensuring that accounts are constantly staffed with customer service agents can be extremely expensive, especially for SMBs and startups.

Natural Language Processing (NLP) algorithms, which is a subset of AI have become incredibly advanced in recent years, making it possible for machines to replace human agents in sales and customer roles.

With virtual assistants like Google Assistant, Siri, Cortana, and Alexa, we are getting more comfortable with chatbots, and in some cases even selecting them over real people.

Interesting, machines never have a bad day and so unlike humans, they can be relied on to be always engaging, polite, and likable.

Search Engine Optimization

Search Engine Optimization

Search algorithms are always improving in every aspect from search engines like Google used by billions of users every day to a small database of product searches on e-commerce websites.

Integrating AI into search strings can not only pick up misspellings and suggest alternatives but can also be influenced to predict in accordance with the user’s past behaviors. This means integrated AI searches can become increasingly sophisticated at working out the searcher’s “intent”.

Additionally, special results such as “Google My Business” and shopping results are also providing the next best user experience for searchers, and voice search is becoming more commonplace as the number of AI-powered devices and assistants is continuing to grow in the digital marketing arena.

Hence in the present-day digital marketers can also use AI nowadays to optimize their content for voice search, which can help to improve site traffic and SEO skills as we move increasingly into a voice-operated digital world.

PPC Ad Optimization

PPC Ad Optimization

Since long, A/B testing is the traditional approach that was used to optimize display ads and marketing messages. However, it is a painstaking process with an infinite number of variables to try out, which in general takes up a lot of time and resources.

Using AI algorithms digital marketers now can automatically and incessantly optimize their ads depending on interactions and conversions made in the past by the customers.

Takeaway- If You Are Not Using AI Yet, You Are Already Falling Behind

While for many marketers advanced AI can seem to be intimidating, nevertheless ignoring the possibilities and benefits of AI in digital marketing means that your brand is sure to fall behind its competitors in a world that is increasingly relying on technology for sustaining business growth.

Therefore, if you have not yet explored the world of AI-powered Martech (when in reality yesterday was the time to do so), we are the SEO expert in Kolkata you can outsource for your business and help make your dreams come true easily.

Five Invaluable Tips for Customer Retention (Over Time)

We all remember the corny oxymoronic statement – “Kindly hold as we forward your call to our customer support executives…All our customer support executives are busy right now attending to other customers…Please remain on the line as your call is vital to us…

Now, a large section of customer care experts has always criticized automated feedback systems, since according to them once businesses automate their interactions with the customers, actual customer feedback gets lost.

Hence when you have a recorded message saying – “Press 2 for this” or “Please rate your experience with us by entering 1, 2, 3, 4, or 5 on the phone” – customers on the other end of the line are most often than not compelled to interact with inhibitions or in a limited format.

Therefore, even though under this circumstance the customer responds to the questions the company asks, nevertheless, the feedback system does not provide the customer the real chance to tell what he/she wants.

So! Is the automated feedback system outright bad?

Customer Retention

As one of the most prominent and experienced digital marketing agency in Kolkata – we say no.
This is because, while automated feedback system has its share of pros, as an entrepreneur, business owners must also need to understand that consistent dependence on systems makes us grow out of touch with customers and with time eventually lose them (in spite of this is just not what that we want).

So- how can businesses create customers for life?

Well, it is only by – Delivering exceptional customer service!

In a recent interview, Sir Richard Branson (founder of Virgin Group) spoke to a leading writer for the magazine about customer experience/service and how it helped Virgin America enjoy its allegiance of several clienteles for so many years.

Read further as we bring you some of the exclusive tips from that interview on customer retention provided by Sir Branson in the course of the interview:

1. Hire People with The Right Attitude

Hire People with The Right Attitude

Are you aware of the fact that Virgin America hires just about one out of a hundred people who apply?
According to Sir Branson, his company follows a very strict selection procedure where applied candidates are checked on attributes, such as – friendliness, competency, and commitment to providing superior customer service. He quotes: “we take people who see life as “glass half-full”.

Furthermore, he adds – “When a company hires good human resources, other great people want to work there, too”.

As Sir Branson puts it – “…technically, we are an airline company offering good customer service but ideally, it is the other way round”.

2. Consider Your People as The Greatest Asset

Sir Branson quotes in the interview – “…the features and amenities Virgin America offers are all part of the package. While attractive packages attract customers to fly with us, it is eventually the quality of the interaction they have with our employees that encourages them to return.

This in other words implies that is exactly why the founder of Virgin America demands brands and businesses to focus on building quality interactions between their staff and customers, which is the only way for an average company to step to a higher pedestal and supersede the competition.

3. Empower The Employees

Empower The Employees

According to Sir Branson, he quotes – “…once you have hired the right people, it is important that you render comprehensive training to them to enable them to deliver effective customer relationship management service.

With these words, he implies giving stress on providing the right training for the right people. Provide the employees with rightful recognition and appreciation.

The founder of Virgin America further says – “At Virgin America, team members are not only trained to satisfy customers but they are also publicly rewarded when they do.

He points out, as an example of an instance of fog delay in San Francisco, when he personally praised the flight team as they offered complimentary cocktail service to waiting onboarding customers. According to Sir Branson, it was an exemplary creative solution to keep the customers happy while they were waiting.

4. Emphasize Visibility

Referring to the words of Sir Branson – “…. if an entrepreneur is always on the move, meeting new recruits and employees and asking honest feedback from customers – there is nothing like it.
And this is exactly what he does too. He is never stuck behind a desk. Rather most of the time he keeps himself engaged asking for passengers’ opinions and suggestions and noting them down.
He firmly believes that any leader’s creativity can only be nourished when they come out of their confined glass cabins, and spend time talking to customers about their experiences or asking their employees for brainstorming better ideas to provide the next best customer service.

5. Get Engage in Social Media

Get Engage in Social Media

Virgin America responds 24/7 to nearly every customer’s question and comments on Twitter. In the interview, Sir Branson recall an event when a passenger Tweeted on a weekend about leaving an important folder in the seat pocket. Little to the passenger’s expectation, Virgin America replied back within a few minutes.

According to Sir Richard Branson, this quickness in responding to customer issues is what exactly makes customers feel that his company does not only use social media platforms to pitch marketing messages and campaigns but they use social media as a means to get engaged with customers in genuine and helpful conversation. And he suggests every company must do so.


Now that you have found an idea as to how you can retain and win the loyalty of your customers if you are someone googling “digital marketing companies near me” – contact us and we will surely help your business to find new customers, retain the existing ones and aid you in reaching your goals.

Cardinal KPIs to Ask from Your SEO Expert in Kolkata

KPIs are the most essential facts and figures that are measurable and so pretty hard to ignore in the first place when you want to know the performance of your website.

How would you know if your website is performance-driven as you ask your SEO expert in Kolkata while tracking the performance of your website?

Now KPIs are essential for any business organization regardless of its size since it provides context to goals and place accountability on the team to achieve these goals.

So, without further ado, since every business in the present times must use digital marketing to expand their reach, let us get started with the important KPIs for three different businesses:

Essential SEO KPIs for Small Businesses

If you are not sure how to measure the performance of your small businesses’ website, here are three critical KPIs to provide you with a true and clear picture of your digital marketing campaigns:

Cost Per Acquistion (CPA)

You have hired the best digital marketing agency in Kolkata, but have you asked them what is the cost of earning a new customer?

Now, this is an extremely important question, as CPA is an important SEO metric that can help any business to understand the actual cost of acquiring a new customer which can be acquired through each lead and click, rather than looking at the conversions and total customers.

CPA is a metric that you can extend to benchmark whether an email initiative, Facebook campaign, or a whitepaper uploaded was worth its time and investment.

Understanding CPA can not only help businesses to better plan their marketing efforts but also avoid wasteful expenditures or leave money on the table.

CPA is calculated by dividing the total cost of conversions by the total number of conversions.

Customer Lifetime Value (CLTV)

Another picture of your cost-benefiting equation that SEO can provide is your brand’s Customer Lifetime Value, which may indicate what your company can expect from an average customer in terms of revenue.

Using CLTV you can easily find the exact revenue that each customer might bring to your business.

In a broader sense, CLTV is a metric that can help understand the ROI of your marketing efforts and how effective your organization is at retaining customers.

Knowing CLTV helps businesses to better allocate their resources for finding sustainable growth.
CLTV is calculated by finding the average purchase value and thereafter multiplying that number by the average number of purchases to determine customer value.

Time for Return on Investment (ROI)

When we do digital marketing, all of us want to see results quickly. Hence, the third essential KPI is measuring the time it takes for your business to see positive results after you have invested in hiring the best SEO company in Kolkata.

Now it must be understood that if you plan to go for inbound marketing, you might not witness immediate results, so remember successful digital marketing strategies take time.

However, if you are tempted to see more immediate results you can invest in PPC campaigns for your business.

Essential SEO KPIs for Medium-sized Businesses

Apart from the above-stated KPIs if you are an owner of a medium-sized business here are some more KPIs that you must monitor for optimal evaluation of your SEO endeavors to find an effective picture of your digital marketing campaigns.

Click-Through Rate(CTR)

The CTR of your business website represents the relevance and creative nature of your content. It is a metric that affects your brand’s customer acquisition rate and so an increase in CTR would automatically lower the rate of CPC.

Any business that wants to increase its online ROI must know its CTR since it provides a clear idea of what to show in the first place. For example, a catchy subject line for your email campaigns or banner ads and affiliated deals can bring a massive improvement in your CTR.

Distribution of Page Depth

Have you ever inquired about the distribution of page depth of your website from your SEO expert in Kolkata?
This metric is important since the distribution of page depth represents the percentage of visitors who browse more than just the home page of your website.

Viewing this metric in detail can provide a lens for finding the way your content is consumed and help categorize visits into flirts, browsers, abandoners, and loyalists.

Additionally, if you are running a content-only website, visiting more pages signifies more impressions that can influence conversion and sales.

Essential SEO KPIs for E-Commerce Websites

Finally, there can be a plethora of KPIs for e-commerce websites. However, tracking the right ones absolutely depends on the specific need of your business. Therefore, check out these website performance metrics which are the basic things that you need to consider for measuring the performance of all e-commerce business websites.

Conversion Rate

It is a common truth that knowing your buyer persona would help you improve the performance of your brand and lure more visitors into the sales funnel.

Hence a high conversion rate is imperative that you are convincing your audience at large.

Nevertheless, here are a few questions we would advise you to ask yourself while increasing your conversion rate:

What are the easy ways to quicker conversion?

What is the average conversion rate in my industry?

Are pricey products the reason for my low conversion rate?

How happy are my customers buying from the website?

After you find answers to these questions you can further improve the path of purchase and thereby further boost the conversion rate.

Cart Abandonment Rate

This refers to the percentage of your online shoppers who added items to their shopping carts but never actually purchased.

Now even though this has nothing much to do with your e-commerce website’s SEO, nevertheless as shoppers tend to abandon their cart due to excessive cost of shipping, cost of the product, or even user errors in the website or complicated checkout requirements processes. So if you measure this metric and resolve these issues it might work on reducing customer churn in the long run.

Bounce Rate

Bounce rate indicates the percentage of visitors who leave your e-commerce website after arriving from a referral source.

A high bounce rate may indicate the presence of irrelevant content on your website or the use of unrelated keywords. Therefore, consider using longtail keywords in your SEO strategy to reduce the bounce.

Cost Per Conversion(CPC)

CPC is the amount that a business pays to convert visitors to a buyer. Measuring this metric helps to better understand what to pay for your online ads, price your products, and how to market your commodities and services online.

For example, if you run a PPC ad that pays 10 cents per click, and on average your business needs 20 clicks before conversion. Your CPC averages $2.00. This implies your business only earns a profit if the purchase is beyond $ 2.00.

Hence CPC is an important metric that you need to consider to make real profits once you set up an ad campaign and want to make a profit out of it for your business.

Take away

Even though it is difficult to track the performance of any website, nevertheless checking and measuring these above-stated KPIs might help to monitor your website’s performance effectively and thereby optimize your website and set up realistic business goals.

Hope you found this article helpful. For more updates, you can contact us to avail the most experienced SEO expert in Kolkata.

5 Digital Marketing Strategies for Small Businesses in 2022

When you’re a small business, digital marketing strategies may go to the bottom of your priority list. It may, however, be one of the most effective strategies to attract new customers to your website.

Customers can find you more readily when you have a great online marketing plan in place, and you won’t have to actively seek out new chances.

Trust us when we say that digital marketing has a tremendous influence on small businesses.

Now that we are almost in the middle of the year 2022, we’ve compiled a list of 5 digital marketing strategies for small businesses & startups like yours.

These tactics can help you increase brand recognition, improve your search engine results, and put you ahead of the competition.

Let’s take a look at what you can achieve in 2022.

1. Audit Your Existing Pages

The New Year is a great time to clean up your house, and it’s also a great time to take a look at your website.

Are there any pages that aren’t doing well and should be removed?

A content audit may help you not only streamline and improve the usability of your website but also identify any holes that need to be filled in the months ahead.

Examine each page of your website and ask yourself the following questions:

  • Which pages have the most visitors?
  • What are the most popular pages in terms of visitors and conversions?
  • What parts of the site haven’t been updated in a long time?

You’ll have all the data you need to decide if a page should be kept as is, optimized, or eliminated.

A digital marketing company for small businesses in India may provide you with content marketing services to help boost traffic if you require fresh or amended material.

2. Focus on Quality Backlinks

Getting other websites to link back to you might help you rank higher in the search engines. This tells Google, Bing, and Yahoo that your website is trustworthy and credible.

Quality Backlinks

When it comes to backlinks, the number is less significant than quality. A single backlink from a high-quality website is far superior to a hundred spammy links. Hence, do not be hesitant to take your time!

What is the most effective way for obtaining quality backlinks?

By producing and providing useful material that others want to share. You’re more likely to acquire that all-important stamp of approval from another website if you create long-form articles or infographics that address prospective buyers’ questions.

3. Use Social Proof

Your digital marketing strategies can be greatly aided by social proof. In the eyes of potential clients, an endorsement from a pleasing business adds credibility to your company.

social media platforms

With an astounding 90% of customers checking internet reviews before making a purchase, your small business may see an increase in sales and inquiries.

Reach out to your loyal customers and see if they’d be willing to submit a testimonial or collaborate on a case study with you.

This content may then be shared on any relevant internet pages, social media platforms, and brochures as a part of Social Media Marketing.

4. Consider Voice Search

Over the last few years, voice search has been increasingly popular. We all have voice searches on our phones, and many people also have a smart speaker such as an Amazon Echo or Google Home.

You may utilize this to your advantage if you want to increase your small business’s web marketing in India.

People use voice search in a different way than if they entered their query into a search engine. They ask more questions and speak in a more conversational tone. Making changes to your web pages to support this, such as inserting pertinent FAQs, may make it simpler for voice searches to locate and obtain immediate answers from your site, giving your brand credibility.

voice search

It’s also a good idea to optimize your site for local searches.

5. Look at Your Local SEO

When it comes to digital marketing strategies for your small business in India, local SEO might be one of the most important techniques in your toolkit.

Local SEO may assist you to target the proper geographical region if you focus on offering products and services to a local area. Here are a few basic techniques to increase your local visibility:

  • Completing your Google Business Profile.
  • Using local keywords (for instance, ‘xxx “in location”’).
  • Obtaining backlinks from other websites with a local focus.
  • Mentioning the markets in which you sell your goods and services. Localized landing pages are an excellent approach to do this.
  • Creating SEO-friendly blogs and web content that benefits your local audience. If you want assistance, an agency for an SEO Expert in Kolkata may assist you with your SEO blog planning needs.


Don’t overlook the importance of digital marketing strategies for small businesses & startups.

We hope that this blog has provided you with some ideas for your next digital marketing campaign.

Small modifications might have a big influence on your search engine results if you’re a small business. Investing a few hours each week to examine your online presence and make a few changes can result in more web traffic, sales, and inquiries.

Remember that if you don’t have time to work on these techniques on your own, a reputable Digital Marketing Agency in Kolkata can gladly assist you.

B2B Digital Marketing Strategies In 2022

Knock, Knock! It’s 2022 here. Let’s look for B2B digital marketing strategies. What is the importance of digital content and B2B channel marketing in 2202? Here we will discuss everything that’s you all need to know for generating business leads.

The latest strategies of B2B branding are expected more of next year. The following marketing strategies can also be effective when combined with a resourceful cold calling strategy –

  •  Increased Brand Personalization
  • Client-Focused Content Marketing Strategy
  • Enriched Video Marketing Measures
  • Greater Customer Experiences
  • Using Advanced CRM Platform

A new year is just about to come, and so you need to prepare yourself for the fight. Over the last 2 decades, B2B digital marketing strategies have touched the height. Still, traditional promotional methods are working right in various sectors. But for those who want to attain more success in a short span, you need to consider advanced sales and marking processes with objectives to generate more leads for the business.

Are your B2B sales strategy and marketing still stuck in 2000? Are your digital marketing efforts outdated and you aren’t following the latest strategies for B2B market segmentation of today? Before thinking ‘cold calling’ in sales as inexistent, we won’t support you as it isn’t right. Meanwhile, cold calling is evolving and considered more effective with the incorporation of the latest digital marketing strategies.

Ahead of further detailing, let’s talk about a major question related to the topic –

What Is B2B Marketing?

Business-to-business (B2B) marketing is a process of marketing one company’s products or services to another. It’s a complicated demographic to the market, as companies will purchase a product or service to address a couple of needs. To accomplish success in B2B channel marketing, campaigns need to be planned accordingly, including content in the form of ebooks, blogs, social media videos, and emails. These campaigns are aimed at a person or managers.

These types of marketing content are extremely informational and straightforward than B2C. As its ultimate goal is to create content with the purpose to reach prospective customers, informing, educating, and encouraging contribution into your company’s sales funnel.

How Businesses Are Approaching B2B Digital Marketing Strategies in 2022?

The following are major ways to approach advanced sales and marketing efforts for today’s B2B businesses –

• Increased Brand Personalization

Nowadays, having a unique brand voice for your B2B business is extremely crucial to stand out in the market. Increasing brand personalization is also a major marketing trend of B2B businesses in 2022. A brand will also reflect the voice of your prospective audiences and offer ample opportunities to catch their attention and related them for deeper levels.

Increased Brand Personalization

Rather than having logos, branding further helps B2B businesses to easily relate with prospective customers on a more personal grade. While developing the brand voice, you also need to consider possible opportunities ahead of making plans. Your brand voice is even prioritized over sales and marketing channels, which are useful to always stay connected with existing customers.

• Client-Focused Content Marketing Strategy

For B2B businesses to succeed with an effective content marketing strategy, you need to avoid putting your clients at the forefront. In 2022, following a client-centric content marketing strategy is enormously suggested as it will address their desire to find the best help from them.
If you want to optimize your website design, following these B2B digital marketing strategies can assist you to reach maximum customers –

  • You need to write unique content inclined to a specific group of audiences.
  • After you’ve identified a specific audience, you need to prioritize user intent and experience with your well-written content.
  • To follow the B2B branding strategies of 2022, let’s find highly-searched keywords to put in your content and increase your website’s search volume.
  • Your B2B business also needs to study a number of social media marketing strategies of 2022 for drafting highly-searched marketing content.

Client-Focused Content Marketing Strategy

In order to stand out with your cost-effective content marketing strategies, you every time need to create a unique and information piece to encourage more readers and increase subscribers. You also need to plan everything accordingly to satisfy your readers with well-written content.

• Enriched Video Marketing Measures

For today’s B2B businesses to attain growth, video marketing strategies are excellent to capture the attention of maximum users. According to a report, videos will account for 82% of traffic by 2022. Also, 84% of users are expected to invest more in a product or service only after watching a video. As the trend of visual content marketing is advancing, and so you need to stay in tune with objectives to increase sales for the business.

Enriched Video Marketing Measures

While there are numerous video marketing assets available in the market, and each asset will serve a unique purpose. The following are common video marketing assets created to keep the latest strategies –

  • Corporate Videos
  • Collateral
  • TV Commercials
  • Animated Videos
  • Short-Form Videos (for clickthrough goals)
  • Long-Form Videos (impactful to tell a story)

Let’s hope you can reach more customers and retain them for longer by following this B2B digital marketing trend of 2022.

• Greater Customer Experiences

To have leads for B2B businesses, focusing on creating informative content and videos to enhance your customer’s experience is crucial. The latest trend also instigates your customers will put a great emphasis on individual experiences about your organization. Here are some major ways a company can increase its customer experiences –

  • Analyzing the data of your online platforms will guide you to understand where users want to continue or are willing to end their sessions.
  • By implementing chatbots into your website, you can get assistance on-site navigation, quick payment mode, and instant gratification.
  • By integrating email marketing automation into your marketing strategy, you can increase productivity, save maximum efforts, and generate leads for B2B businesses.

Greater Customer Experiences

This factor is always important to retain clients whether you are selling a product or service to your prospective customers. Following these 2022 strategies of B2B sales strategy, you can also send relevant content to your customers and address their widespread needs of buying.

• Advanced CRM Platforms

In 2022, having an advanced customer relationship management platform is significant to stay ahead of your competition and generate leads for B2B businesses. Do you remember what you’ve said about email marketing strategies? Then, don’t forget about the power of advanced customer relationship management platforms, which can result in email automation. So, let’s discuss how these trending sales and marketing strategies are interrelated.

Advanced CRM Platforms

An advanced customer relationship management platform is presented to encourage customer retention, sales efforts, and generating more leads for B2B branding. These high-octane platforms also offer a wide range of cloud solutions to help B2B businesses communicate with prospects and accomplish project deadlines. To track and analyse information of customers, you are recommended to incorporate such advanced customer relationship management platforms with aims to maximize your customer experience.

Final Declaration for B2B Digital Marketing Strategies In 2022

Let’s hope 2022 is going to be a celebrating year for B2B marketing Strategies. And so, you need to make early preparations ahead of participating in the race. Many B2B businesses don’t have an in-house team, therefore, they’ll need to outsource resources with objectives to convert and generate leads for longer terms. SB Infowaves is here to help you address a wide range of marketing needs for your B2B businesses. No matter what are your needs, we’ve experts to offer industry-standard solutions that help to achieve long-term goals for the business.

Are you ready to welcome new opportunities for your B2B business in 2022? Feel free to get in touch with our experts and get started today!