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Generate Leads: It is believed that any type of marketing (that even includes online marketing) takes on an average of eight touches to turn a prospective or hot lead into a paying customer. Hence, as increasing website traffic is on every business owner’s to-do list and SEO is usually the focus, Search Engine Optimization is important to boost traffic by hiring the best lead generation services in town (though it is not the only way to generate quality leads). Therefore, to kickstart your SEO lead generation strategy, as one of the best ad agency in Kolkata, here are four basic tips you can remember to increase your website's organic traffic and find more conversions.

#1. Spy On Your Competition’s Website   

  [caption id="attachment_1635" align="aligncenter" width="768"] Competition’s Website[/caption] Why reinvent the wheel - if it is already done? This is because you can learn a lot about your industry from your competitors. The right SEO competitor analysis tools can easily spy on the competition to find what is working and what is not. For instance, what is their ranking, or what do you need to outrank them? You can compare traffic statistics from multiple competitors, which might include how many unique visitors they generate in a month.

#2.Promote Google Reviews

  [caption id="attachment_1636" align="aligncenter" width="768"] Google Reviews[/caption] One of the other leading lead generation services, that can allow your business to find more visibility and help establish a solid online presence and reputation is “reviews”. According to statistics on average consumers in general read 10 reviews before they feel that they can trust a business. Additionally, only 53 percent of consumers will consider using a business that has less than a four-star review. Hence reviews are an essential part of the “awareness stage” of your ideal prospects. Promoting your reviews boosts visitors’ trust and confidence in the brand. Therefore, for your best interest get more Google reviews and thereby find more sales conversions for your products and services.

#3. Develop Outreach Partnerships

  [caption id="attachment_1637" align="aligncenter" width="768"] Outreach Partnerships[/caption] Backlinking or more commonly said as “link building” is a crucial part of SEO marketing skills. Backlinking involves getting other reputable websites with high domain authority to link back to your website. Doing this not only aids in driving more traffic but also boosts the authority and ranking of the linked website. For instance, getting a link from Neil Patel’s blog or any other high DA website like Deloitte, Forbes, etc., will have a great impact on your website’s ranking when compared to another newly built website. However, this must be remembered that not all links are equal, so one must do proper research before linking their websites with other sites. Example:

• https://medium.com/@sbinfowaves.com/the-importance-of-customer-management-in-an-ever-changing-marketplace-d4128cb51c9d

#4. Try Lead Ads From Facebook

  [caption id="attachment_1638" align="aligncenter" width="768"] Leads From Facebook[/caption] As we are also master in providing PPC services in Kolkata, brands that are using Facebook ads can link their Facebook posts to a landing page on their website where they can try to collect the lead’s contact info. You can also use Facebook Lead Ads and get the lead’s information directly from the ad itself by way of a pre-filled form that pops up with all the details of the user. It is really an easy process, as once the user verifies their information you can get all the user details sent to you for follow-up. Conclusion The online world is evolving swiftly. New competitors are emerging by the day and old foes are rising up their ranks from the dark depths of page 10 on the Google SERP (search results page). So, if you are not using SEO to leverage your lead generation, you are definitely going to fall behind. Do not end up on page 10 of Google. Let us talk about how we can help your business use SEO to get more qualified traffic and leads.