The demo went well. Your machine learning model predicted customer behavior with 93% accuracy. Everyone in the meeting was impressed. Your CEO asked when it would be ready to use.
That was six months ago. The model still isn’t in production. Nobody can explain exactly why.
This is what happens to 87% of machine learning projects. They work in testing. They never work in reality. Not because the technology is bad. Not because the team failed. But because proving something can work and making it actually work are two completely different things.
The Real Problem
Companies invest in machine learning expecting results. They hire talented people. They buy the right tools. They follow best practices. The models work in development environments.
Then deployment time comes. Suddenly there are problems nobody anticipated. The model needs to connect to five different systems. The data format is different in production. The response time is too slow. The predictions need human review before they can be used.
Each problem seems small. Together, they’re impossible to solve quickly. Weeks turn into months. Momentum dies. The project gets quietly shelved.
Only 13% of data science projects actually make it into production. That means seven out of ten models just disappear. All that work. All that investment. Nothing to show for it.
Why Projects Fail
Wrong Problem, Right Solution
Companies often build models that work technically but fail practically. Take delivery route optimization as an example. A logistics company builds a model that finds more efficient paths than their current system. The math checks out. The algorithm works.
Then drivers refuse to use it. The new routes don’t account for where trucks can actually park. Or which loading docks are faster. Or which customers need extra time for unloading. The model optimizes for distance. Drivers need to optimize for reality.
Six months of work. Nobody can use it. What the company actually needed was better communication tools between dispatchers and drivers. Maybe some training on existing route planning. Not machine learning.
This pattern repeats across industries. Companies start with technology instead of problems. They want machine learning because competitors have it. They build something impressive. Then they discover it doesn’t solve anything they actually need solved.
A machine learning development company asks different questions first. What’s broken? What’s slow? What costs too much? What frustrates customers? Then we figure out if machine learning helps. Sometimes it doesn’t. Choosing the right development partner means finding someone who starts with your problems, not their solutions.
Data That Doesn’t Work
Every company thinks their data is ready. They have databases. They run reports. They see trends. The data must be fine.
Then they try to use it for machine learning. Fields are empty. Customer IDs don’t match across systems. Categories from five years ago don’t mean anything anymore. Nobody knows what certain codes represent.
A retail chain had twenty years of sales data. They wanted to predict inventory needs. The data showed what sold and when.
But it didn’t show why. A spike in winter coat sales could mean cold weather. Or it could mean the coats were discounted. The system didn’t record that. Returns were tracked differently in different stores. Product categories had been reorganized three times.
The data existed. But it wasn’t usable. They needed months of cleaning and restructuring before machine learning could help with anything.
70% of AI projects fail because of data problems. Not missing data. Bad data. Inconsistent data. Data that looks fine until you actually try to use it.
No Infrastructure
A data scientist builds a model on their computer. It works with test data. Everyone celebrates.
Now what? How does it connect to your CRM? How does it handle 10,000 requests per hour? What happens when it needs new data? Who fixes it when something breaks?
Most companies don’t know. They thought building the model was the whole job. The model is maybe 10% of what needs to exist.
Machine learning development services know this. We build data pipelines. Deployment systems. Monitoring tools. Backup procedures. Security measures. Documentation. All the infrastructure the model needs to actually function.
Companies without this infrastructure can’t deploy anything. They built a car engine without building a car.
Different Definitions of Success
A financial services company built a fraud detection model. It caught 92% of fraudulent transactions in testing. Management approved it.
After launch, customer complaints doubled. The model flagged legitimate transactions as suspicious. Customers had to call to verify their identity. Some switched to competitors.
The model worked. It caught fraud. But it also created problems worse than the fraud it prevented. Nobody had defined what success meant beyond technical accuracy.
Data scientists measured model performance. Business leaders measured customer satisfaction. Those weren’t the same thing. Only 48% of companies consistently measure their analytics projects. Even fewer measure the right things.
Reality Isn’t Like Testing

Research shows models that work perfectly in papers. Then companies try to implement them. They don’t work.
The paper used clean data. Your company has messy data. The paper tested common scenarios. Your business needs it to handle unusual situations. The paper assumed certain conditions. Your business operates under different conditions.
A healthcare system implemented a model that predicted patient complications. It worked well in research. The research used complete, accurate medical records.
The healthcare system had incomplete records. Missing information. Data entry errors. The model couldn’t handle real medical records. It needed extensive changes before it helped with anything.
This pattern repeats everywhere. Test environments are controlled. Production environments are chaotic. Models that work in one rarely work in the other without significant adjustment.
What Makes Projects Succeed
Some companies deploy machine learning successfully. They don’t have better technology. They approach it differently.
They start with business goals. They build complete systems, not just models. They prepare infrastructure before they need it. They work with people who have done this before.
Start With Business Goals
At SB Infowaves, we don’t start by asking what model you want. We ask what you’re trying to accomplish. What takes too long? What costs too much? Where do errors happen? What would make customers happier?
Then we look at your data. Not whether you have data. Whether the data you have can actually support what you want to do. We’re honest about gaps. We estimate what fixing them requires.
Sometimes machine learning isn’t the answer. We tell you that. A simpler solution that actually works is better than a sophisticated solution that doesn’t.
Build Complete Systems
A machine learning development company that understands production builds more than models. We build data pipelines. Deployment infrastructure. Monitoring systems. Update mechanisms. Everything the model needs to function.
Our AI and ML development services handle the full system. We connect to your existing tools. We set up processes for maintenance. We train your team. We create documentation.
You get something that works in your actual environment. Not just something that works in theory.
Keep Teams Aligned
Machine learning projects need data scientists, engineers, business stakeholders, and IT teams. These groups speak different languages. They have different priorities. They measure success differently.
We translate between them. We make sure technical teams understand business needs. We help business teams understand technical constraints. Everyone works toward the same goal.
This prevents the common problem where technical teams build what was requested and business teams are disappointed with the result. Working with experienced partners who understand both technical and business aspects makes this alignment possible.
Maintain After Launch
Launching is the beginning. Data changes. Behavior changes. Markets change. A model that works today might not work next month.
Our machine learning development services include ongoing monitoring. We track technical metrics and business outcomes. When performance drops, we find out why and fix it. When needs change, we adapt the system.
Your investment keeps working instead of becoming another abandoned project.
How We Work
We start with discovery. We learn your business, your processes, your data, your goals. We evaluate whether machine learning makes sense. We identify what’s needed to make it work.
We assess your infrastructure. We look at your data. We estimate realistic timelines and costs. If machine learning isn’t right, we say so.
When we build, production is the goal from the start. Our AI and ML development services include custom models, computer vision, natural language processing, predictive analytics, and intelligent automation. Everything integrates with what you already have.
We deliver in stages. You see results as we work. We adjust based on feedback. We keep communication clear.
When we commit to a timeline, we meet it. When we describe what something will do, it does that. Machine learning becomes reliable instead of risky.
The Path Forward

The 87% failure rate isn’t inevitable. Companies succeed when they prepare properly and work with experienced partners.
Start with business problems, not technology. Build infrastructure, not just models. Align teams around clear goals. Get help from people who have deployed production systems before.
Most machine learning projects fail. Yours doesn’t have to.
At SB Infowaves, we’ve deployed AI systems that actually work in production. We know the difference between a demo and a system. We know what it takes to make machine learning deliver real value. We’ve done it across industries.
Talk to us about your machine learning project. Let’s build something that works in your business, not just on paper.