July 2022 - SB Infowaves

5 Digital Marketing Strategies for Small Businesses in 2022!

Posted on July 29, 2022 by sbinfo_devadmin

When you’re a small business, digital marketing strategies may go to the bottom of your priority list. It may, however, be one of the most effective strategies to attract new customers to your website.

Customers can find you more readily when you have a great web marketing plan in place, and you won’t have to actively seek out new chances.

Trust us when we say that digital marketing has a tremendous influence on small businesses.

Now that we are almost in the middle of the year 2022, we’ve compiled a list of 5 digital marketing strategies for startups and small businesses like yours.

These tactics can help you increase brand recognition, improve your search engine results, and put you ahead of the competition.

Let’s take a look at what you can achieve in 2022.

1. Audit your existing pages

The New Year is a great time to clean up your house, and it’s also a great time to take a look at your website.

Are there any pages that aren’t doing well and should be removed?

A content audit may help you not only streamline and improve the usability of your website but also identify any holes that need to be filled in the months ahead.

Examine each page of your website and ask yourself the following questions:

Which pages have the most visitors?
What are the most popular pages in terms of visitors and conversions?
What parts of the site haven’t been updated in a long time?

You’ll have all the data you need to decide if a page should be kept as is, optimized, or eliminated.

A digital marketing company for small businesses in India may provide you with content marketing services to help boost traffic if you require fresh or amended material.

2. Focus on quality backlinks

Getting other websites to link back to you might help you rank higher in the search engines. This tells Google, Bing, and Yahoo that your website is trustworthy and credible.

When it comes to backlinks, the number is less significant than the quality. A single backlink from a high-quality website is far superior to a hundred spammy links. Hence, do not be hesitant to take your time!

What is the most effective way for obtaining quality backlinks?

By producing and providing useful material that others want to share. You’re more likely to acquire that all-important stamp of approval from another website if you create long-form articles or infographics that address prospective buyers’ questions.

3. Use social proof

Your digital marketing strategies can be greatly aided by social proof. In the eyes of potential clients, an endorsement from a pleasing business adds credibility to your company.

With an astounding 90% of customers checking internet reviews before making a purchase, your small business may see an increase in sales and inquiries.

Reach out to your loyal customers and see if they’d be willing to submit a testimonial or collaborate on a case study with you.

This content may then be shared on any relevant internet pages, social media platforms, and brochures.

4. Consider voice search

Over the last few years, voice search has been increasingly popular. We all have voice search on our phones, and many people also have a smart speaker such as an Amazon Echo or Google Home.

You may utilize this to your advantage if you want to increase your small business’s web marketing in India.

People use voice search in a different way than if they entered their query into a search engine. They ask more questions and speak in a more conversational tone. Making changes to your web pages to support this, such as inserting pertinent FAQs, may make it simpler for voice searches to locate and obtain immediate answers from your site, giving your brand credibility.

It’s also a good idea to optimize your site for local searches. In relation to that…

5. Look at your local SEO

When it comes to digital marketing strategies for your small business in India, local SEO might be one of the most important techniques in your toolkit.

Local SEO may assist you to target the proper geographical region if you focus on offering products and services to a local area. Here are a few basic techniques to increase your local visibility:

Completing your Google My Business profile.
Using local keywords (for instance, ‘xxx “in location”’).
Obtaining backlinks from other websites with a local focus.
Mentioning the markets in which you sell your goods and services. Localized landing pages are an excellent approach to do this.
Creating SEO-friendly blogs and web content that benefits your local audience. If you want assistance, an agency for digital marketing for startups India may assist you with your SEO blog planning needs.

Takeaway

Don’t overlook the importance of digital marketing strategies for startups and small businesses.

We hope that this blog has provided you with some ideas for your next digital marketing campaign.

Small modifications might have a big influence on your search engine results if you’re a small business. Investing a few hours each week to examine your online presence and make a few changes can result in more web traffic, sales, and inquiries.

Remember that if you don’t have time to work on these techniques on your own, a reputable digital marketing company can gladly assist you.

Best WooCommerce Plugins to Increase Sales

Posted on July 15, 2022 by sbinfo_devadmin

Finding the best WooCommerce plugins might be difficult because there are so many plugins available. Fortunately, we’ve done the homework and hand-selected the best options for your eCommerce site.

With the help of the potent plugin WooCommerce, you can turn your WordPress website into a complete online store. However, there’s always room for improvement.

The best WooCommerce plugins might help you significantly improve your shop. Add automation, improved delivery choices, product customizations, and more.

1. Formidable Forms (free and premium)

The ideal WordPress form builder is Formidable Forms. It has a versatile drag-and-drop form builder that enables you to create complex forms. To save you time, the builder offers you access to a wide selection of pre-built modules.

The WooCommerce Product Customizer extension for Formidable Forms is one of the top add-ons.

Your WooCommerce items can have custom fields added using the product customizer. Do you require more billing fields or complex price calculations? Even bespoke product data and variable prices are available.

Formidable Forms’ WooCommerce plugin offers assistance with bespoke WooCommerce order forms in addition to other areas. For store visitors, you can also develop custom WooCommerce registration and profile forms.

Even pre-built templates are included with Formidable Forms to make connecting with WooCommerce simple and quick.

2. WooCommerce Shipping (free)

Running a WooCommerce store is difficult in part because of shipping. When shipping products via USPS or DHL, WooCommerce Shipping will be a major time saver.

You can buy, print, and save shipping labels with WooCommerce Shipping without ever leaving the dashboard. This is a quick and cost-free method of streamlining your fulfillment procedures. No more relying on outside shipping label providers

3. Advanced Coupons (free and premium)

WooCommerce is pre-installed with a coupon system. With the help of Advanced Coupons, the system’s capabilities are substantially increased.

To build coupons with specific restrictions, Advanced Coupons employs “cart conditions” options. even allow users to add promo codes with a single click, or even automatically apply coupons.

4. MonsterInsights (free and premium)

Do you need to know the sales trend? Growing any form of a website, especially online retailers, requires tracking analytics. You can keep track of your Google Analytics statistics with MonsterInsights without ever leaving your WordPress dashboard.

The premium features of the plugin provide you access to sophisticated eCommerce tracking. With the aid of MonsterInsights, you can optimize your store to increase conversion rates and satisfy customers.

5. Seedprod (Premium)

One of the most user-friendly page builders with support for WooCommerce is Seedprod. Several WooCommerce page layouts and unique modules are included in Seedprod. You may create unique WooCommerce product pages using Seeprod.

You may redesign your WooCommerce checkout and cart pages with the aid of Seedprod. Additionally, it’s a fantastic page builder for enhancing your eCommerce sales funnel.

6. WordPress PDF Invoices & Packing Slips (free)

The simple things may sometimes transform a boring internet store into something amazing. You may automatically attach PDF invoices to purchase confirmation emails using WooCommerce PDF Invoices & Packing Slips. The plugin allows for personalized templates and creates PDFs for you.

7. Uncanny Automator (free and premium)

Exactly speaking, Uncanny Automator isn’t a WooCommerce plugin. Nevertheless, it can make operating an internet store lot simpler. With the aid of this strong tool, you may integrate WooCommerce and other third-party services with other WordPress features.

You can set up actions to launch automatically when a specific event occurs. Send follow-up emails, for instance, if a consumer purchases something from your shop.

The possibilities for automation are essentially limitless thanks to the extensive array of supporting plugins and services.

8. YITH WooCommerce Quick View (free and premium)

Customers may take a closer look at products without leaving the shop page thanks to YITH WooCommerce Quick View. They can browse a variety of products more quickly in this manner without ever leaving your products page. Increased page retention will increase conversion rates.

9. YITH WooCommerce Wishlist (free and premium)

Customers are not automatically able to create wishlists in WooCommerce. Users can save their preferred items from your store until they are ready to purchase them with YITH WooCommerce Wishlist.

10. Wholesale Suite (premium)

Three plugins make up the Wholesale Suite, which gives WooCommerce access to wholesale functionalities. You can set bulk ordering for your store and wholesale prices for products using these options. Additionally, you may create unique registration forms for wholesalers using the Wholesale Suite.

11. WooCommerce Multilingual (free)

This plugin may be the one you need if you want to expand the languages available on your WooCommerce store. The well-known WPML plugin now has support in WooCommerce thanks to WooCommerce Multilingual. Because of this, you can introduce copies of your store in as many other languages as you choose.

12. Checkout Field Editor (free and premium)

The WooCommerce default checkout page serves its purpose. But unless you know how to alter themes, customizing is difficult. You can add new custom fields to the checkout process using the Checkout Field Editor to gather the information you require.

13. Advanced Order Export For WooCommerce (free and premium)

Order information is simple to obtain with WooCommerce. To keep track of sales, you should generally utilize spreadsheet software. You may export sales data from Advanced Order Export for WooCommerce in a number of formats, including XML and CSV.

14. TeraWallet (free with premium extensions)

Many of the most well-known online retailers allow clients to use “wallets” to store money on their platforms. You may provide the same feature for your store using TeraWallet. Users can use the money contributed to their wallets to make in-store purchases thanks to this plugin.

15. Custom Product Tabs for WooCommerce (free and premium)

Some products ask you to add lengthy descriptions, insert informational tables, or provide more answers than usual. You can add tabs to product pages using Custom Product Tabs. The tabs organize content without sacrificing the details shoppers need to make informed decisions.

16. Advanced Shipment Tracker for WooCommerce (free and premium)

It can be difficult to track a product’s status after it delivers with WooCommerce. You may integrate tracking data from numerous shipping suppliers with the aid of Advanced Shipment Tracker. Even better, you can access all of this knowledge from within your store.

17. FiboSearch (free and premium)

The built-in WordPress search function handles posts reasonably well. It isn’t, however, optimized for online shops and goods. Users may search for goods using SKUs, descriptions, categories, characteristics, and more with FiboSearch.

18. PW WooCommerce Gift Cards (free and premium)

Gift cards are now widely used by internet retailers. You may send and receive gift cards using PW WooCommerce Gift Cards, and you can spend them at the checkout. Even better, you can let visitors use their gift cards without providing any personal information.

19. Variation Swatches for WooCommerce (free and premium)

This WooCommerce extension is appropriate for you if you offer goods that come in different colors. You can showcase different product variations on a single page with Variation Swatches. Users can choose which color variation to buy after viewing how a product appears in various hues.

20. Dokan (free and premium)

WooCommerce was created to be a platform for single-vendor eCommerce. Dokan alters this. You can enable customers to start selling goods through your store by adding WooCommerce multi-vendor functionality. Dokan gives you the option to add a fee to each transaction, which is much better.

Conclusion

At the heart of what makes WordPress such a great platform are plugins. With any luck, this list of the best WooCommerce plugins can assist you in expanding your online store. With a couple of the above-mentioned add-ons, the functionality of your store can compete with that of the most well-liked online retailers.

Depending on the functionality you require, a WooCommerce plugin may be the best option for your store. For all your WordPress development solutions, you can get in touch with SB Infowaves.

What Are The Benefits of An E-Commerce Mobile App?

Posted on July 13, 2022 by sbinfo_devadmin

In today’s digital world, it isn’t just enough to create a website for a business. Because those days don’t exist anymore when organizations used to prefer email marketing, website posters, newspaper ads, and other offline marketing options to gain the ultimate attention of customers. As so, customized mobile apps are currently playing a significant role to enrich the relationship between businesses and customers.

To be specific, e-commerce mobile apps are well-accepted for better knowing their buyers. For businessmen to target maximum customers anywhere and anytime, an e-commerce mobile app is a perfect choice for today’s businesses.

Source: Statista

So, let’s look further to understand the importance of mobile apps in e-commerce sectors –

Over 35% of buyers take their smartphones to place online orders of required items.
Numerous buyers have the tendency to tally prices of e-commerce mobile apps with in-store prices while making offline shopping.
Around 73% of e-commerce sales via mobile apps were generated in 2021.
About 78% of buyers favor accessing an e-commerce store via mobile apps over any mobile site.
Over 50% of an e-commerce store’s profit is generated by 10% of its consumers.

Benefits of Creating E-Commerce Mobile Apps For Your Businesses:

In case you are still not satisfied with the answers to the question, why do consumers prefer mobile apps while shopping online? Then, keep on reading with us to get a clear idea about whatever queries you’ve got regarding e-commerce mobile apps. We’re here to discuss the benefits of having e-commerce mobile apps and the reasons to get one customized as per the needs of the businesses.

Now, let’s begin then –

Improves Marketing Communication

As of today, the smartphone enables a range of customers to always stay connected with the brands. Helping to improve ways a user can get information and shop comfortably, maximum customers prefer to use e-commerce mobile apps to shop online for their favorite brands. So, it’s vital to implement such marketing approaches for today’s businesses. Because it will assist to improve and continue the relationship between the brands and consumers.

The brands further have to provide a steady and continuous involvement via e-commerce mobile apps in order to stay connected with customers. Apart from helping consumers to stay connected, mobile e-commerce apps are even used to efficiently provide customers with exciting coupons, deals & discounts for the brand.

Increases Recognition of The Brand

One of the basic reasons to pick e-commerce mobile apps as your current marketing strategy is to increase the recognition of the brands. That’s helpful for brands to easily stay customer connected by using an e-commerce mobile platform, as maximum consumers are spending lots of hours there. It’s also important to offer all your customers with easy and standard mobile app experience, which can automatically increase recognition of the brand.

Provides High Conversion Rate of The Brand

Helping today’s brands to have higher conversion rates, e-commerce mobile apps are extremely advantageous to get promoted online. And also, it will contribute to gaining more revenue for the business.

Apart from having better conversion rates, e-commerce mobile apps are commonly preferred amongst shoppers who want to enjoy a smooth online purchasing step. To fulfill the buyer’s desire of getting push notifications, instant chat support, and secured payment options, with an e-commerce mobile app you can also integrate a mobile wallet application to make a one-step checkout process much easy. And these features will automatically upgrade your conversion rate of the business.

Enhances Customer Experience

In order to enhance your customer experience with great satisfaction, e-commerce organizations need to create a personalized mobile e-commerce app as getting just a website as a medium to retain customers isn’t effective anymore. Implementing the latest technologies (like AI, Machine Learning & VR) with a customized e-commerce mobile app will enable organizations to gain valuable insights into their customer’s minds.

For the business associated with the e-commerce segment, it’s crucial to understand what your customers want to get, the preference for online shopping, and the time required to make a purchasing choice. After getting an answer to all such questions, you can surely provide all your customers with an optimized shopping experience and automatically increase your sales.

Boost Visitors Engagement

If you want to improve your visitor’s engagement or consumers using your e-commerce mobile apps, make sure to simplify navigation and ensure your users are extremely satisfied with your service. From tracking their GPS for the location to enabling capture images and microphone options, you need to get an advanced mobile app to offer comfortable customer-related e-commerce solutions to everyone. These features are useful to improve visitor engagement in your mobile e-commerce apps and will encourage more online shopping.

Improves Average Order value

It isn’t so easy to identify what can motivate customers to spend more while shopping at your e-commerce store. But through the following factors, you can encourage more and more online shoppers –

Easy Payment Option
Push Notifications
One-Click Ordering

The above-mentioned marketing strategies are effective to generate more online revenue for the business.

Declines The Cart Rejection Rate

If your mobile e-commerce app comes with a simple checkout process, you can easily reduce the cart rejection rates amongst customers. The system will automatically store shipping and payment information to permit an easy checkout for users in just a single click. This basic feature will also enable customers to complete quick checkout without any interruptions. And also, you can allow smart customers to access your e-store via mobile apps and make a well-prepared checklist to shop online with easy steps.

Offer Customers with Personalized Shopping Experience

If you want to run a successful online e-commerce store, make sure to include related suggestions and advanced features to offer all your customers a personalized shopping experience. You can also seek advantage of your customer’s information shared in the app to offer an individual customer a personalized choice.

Increase Customer Retention Rates

Let’s discover some effective ways to increase customer retention with your mobile e-commerce apps, which include –

ü You need to issue exciting offers to customers only by shopping via e-commerce mobile apps.

ü You need to introduce a reward system to motivate your customers to visit your e-stores a number of times for the bonus/ discounts.

ü You also need to provide all of your e-store customers with advanced support (such as – immediate chat and chatbot) to maintain good communication always.

Following the above-mentioned practices will surely enable e-commerce stores to increase customer retention rates.

Provides Better Efficiency And Generate More Revenue

A highly-functional mobile app with advanced strategies to attract more customers into your e-commerce store will generate more profit for the business. In order to provide correct information to your customers, make sure to add push notification options and motivate customers to place immediate orders via e-commerce mobile apps at your e-store. Therefore, a mobile e-commerce app is extremely useful to offer greater efficiency and generate more profit for businesses.

Final Thoughts

That’s true! For every e-commerce store, it isn’t always easy to accomplish success with good customer retention rates. Although if you want to cope with new opportunities and attain all your organization’s goals, make sure to read the above-mentioned e-commerce marketing strategies as important. To have the business development with your e-commerce mobile apps, you need to survey your consumers and proceed with app customization to gain success.

Also, hiring the top-rated e-commerce mobile app development firm like SB Infowaves to get your job completed without further hassle. Our dynamic team has years of experience to develop tailor-made e-commerce mobile apps as per the needs of the brand. Our primary mission is to support all of our clients with excellence at industry-standard charges, and so we’ve arranged a core team for building brands.

You can simply get in touch with our experts at sbinfowaves.com@gmail.com for the discussion today!

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