Month: May 2022

How You Can Find the Best WordPress Developing Company For Your Website?

Posted on by sbinfo_devadmin

Prima facie, let us understand that choosing the right WordPress developer is the key to building an excellent and user-friendly platform for your website.

Hence irrespective of whether you want to reinvent or create a new website, selecting the wrong agency for developing your WordPress site may not only impact the popularity of your website but can also impact your business’s growth as the website is the first thing that your customers and prospects see – since it is the face of your company in this digital world.

Why WordPress?

WordPress

As one of the most experienced WordPress development company in Kolkata, we can assure the readers that it is hard to argue against WordPress when choosing Content Management System (CMS) for most websites.

This is because WordPress is a framework that is widely understood, and it is open-source. This implies it is free and so, it is behind the creation of more than 41% of the world’s websites.

Actually, once any developer chooses WordPress for web development it opens the door to an ecosystem ripe with themes, plugins, and other customizable and ready-made tools.

However, finding the right WordPress developer means more than just looking at past projects or going with the cheapest quote.

Hence, in this article let us look at how to pick the right WordPress development partner for creating the right and user-friendly system for your business.

1. Do Research

Research

Researching the company’s portfolio even before selecting the best WordPress development company for your requirement should be the topmost priority on your list.

This is because it is extremely important to understand the company’s past works to understand the quality of your selected WordPress developers in a better way.

Additionally, it will also aid you to look for their approach or provide you with a better idea of whether they are relevant or not for your project.

However, researching a portfolio is not the only thing for you to consider while selecting the best WordPress development company for your business.

2. Check Technical Proficiency

Technical Proficiency

Secondly, it is also imperative that you must test the company’s technical skills that you are going to collaborate with. Look for a company that is reputed for continuously updating its team with the latest development and trends in WordPress.

You can check this by asking questions about their technical proficiency like HTML to WordPress conversion services, the latest features included in WordPress, and more.

3. Consider Reviews

Consider Reviews

It is important that you must do research about the company before finalizing your project with your desired WordPress website or mobile app development service.

Hence, check their customer’s testimonials to get their erstwhile client’s experiences with the company.

You can even ask them for the customer’s contact details to get direct feedback from their customers.

Additionally, you should also do research on their awards and relevant certifications which can help in proving the agency’s expertise and proficiency in the domains they claim to work in.

4. Evaluate Team Collaboration

Evaluate Team Collaboration

Understanding your desired agency’s communication process is crucial before collaborating with your desired website development company.

To evaluate their process of communication you as a would-be customer may even ask the following questions listed below:

  • Who will be the point of contact for issues or queries you have?
  • Are they available on different communication channels such as phone, video-conferencing, and email?

You can even ask them about the turnaround time of your project.

Now many of the answers in this above-stated list might depend on the budget you have. For instance, for a low-value project, you might not find an answer if you ask for a dedicated account manager. However, for large projects, ensure that the agency’s availability meets all your requirements.

Always remember disintegration in the communication process could impact the success of your project.
In addition, if your agency responds slowly, it is amply clear that you will face issues while working with them in the long run.

5. Measure Development Cost

Measure Development Cost

Finally, even though it might look effortless, nevertheless considering the financial implications of your decision to hire a WordPress agency can be a tricky one.

For example, some WordPress development service providers might charge a premium for their services, but in return, they provide significant support. While some others may be out of your range and provide you with lower services.

Hence, we advise as one of the Best WordPress Website Development service in Kolkata to do considerable research on all aspects impacting the development cost.

You can also do consulting with technical experts of other web development agencies to understand better what you should expect to pay to get your project accomplished in time.

Conclusion

Selecting a suitable WordPress development company for your business is somehow a complex task. And it can be even worse if you do not have any previous experience. This is because you will not be aware of the factors to be focused on when selecting the right one.

Nevertheless, consider the tips shared in this blog in your planning process before saying ‘yes’ to any company, or contact us for more details.

We have been developing WordPress websites for more than 18 years for several clients across the globe and so we are confident that our developers will surely be able to cater to your needs.

 

5 Most In-Demand Tools For PHP Developers To Use In 2022

Posted on by sbinfo_devadmin

One key thing that 2020 and 2021 have taught us during the COVID-19 Pandemic is that you essentially need to have a solid online presence if you want to achieve your business goals.

And if you have not learned that yet and have not built your business’s website – it is high time that you do so.

For this, one of the easiest ways you can have a website built is to build it with PHP.

The latest version of this programming language is PHP 8.5 which is an open-source, general-purpose scripting language that is widely used to build interactive and dynamic websites.

Hence if you are using the right PHP development tools any PHP web development company in Kolkata can easily create engaging, feature-rich, and innovative websites that can match any other websites across the world.

Here is a list of five selected PHP development tools that captured the attention of web development communities this year:

1. Cloud9

Cloud9

Cloud9 is an open-source cloud IDE (Integrated Development Environment) that offers an environment for a plethora of coding languages (PHP, JavaScript, C/C++, Python to name a few).

Using this IDE, developers can initiate coding immediately with a pre-configured environment and create web applications with features like live preview and browser compatibility testing.

Using Cloud9 PHP programmers can also collaborate with their colleagues using collaborative coding features.

It is one of the most used IDE for PHP programmers that is used for creating and executing serverless apps, and even debug remotely, by allowing programmers to code in their browsers.

Cloud9 Features:

  • Real-time language analysis
  • Integrated debugger
  • Tabbed file management
  • Code reformatting
  • Built-in image editor

Cloud9 Specialties:

  • Platforms supported: Windows, Linux, Mac OS, and Solaris.

2. Codelobster

CodeLobster

This is another IDE developed by CodeLobster software which is one of the most popular PHP development tools based on the growning followers of its community.

CodeLobster supports most PHP frameworks like CodeIgniter, Symfony, CakePHP, Laravel, Joomla, Magento, and Drupal.

With CodeLobster there is no need to remember the names of functions, arguments, attributes, and tags – it implements all these with autocomplete features for HTML, JavaScript, PHP, and CSS.

With its internal PHP debugger, you can even validate your code locally.

CodeLobster also supports major CMS like WordPress, Drupal, Magento, and Joomla.

CodeLobster Feature:

  • SQL manager
  • Syntax highlighting
  • Function parameters display
  • Code validator
  • Autocompleting of keywords, DOM elements, and their properties

CodeLobster Specialties:

  • Platforms supported: Windows, Linux, Ubuntu, Fedora, Debian, Mac OS, and Mint.

3. Sublime Text

Sublime Text

If you are a part of a PHP development company in Kolkata and you are on the lookout for a test editor try Sublime Text.

Since once you install certain packages and plugins you can make it a suitable editor for developing PHP applications easily.

With a custom UI toolkit, Sublime Text is highly customizable and this cross-platform source code editor natively supports several programming and markup languages.

Sublime Text Features:

  • Split editing
  • Better command palette
  • Instant project switch
  • Plugin API
  • Distraction-free mode

Sublime Text Specialties:

  • Platforms supported: Windows, Mac OS, and Linux.

4. Eclipse

Eclipse

If you are searching for the best PHP development tools online, it is most likely that the search result will have Eclipse in the list.

Eclipse is a complete development tool, with the liberty to choose from a broad range of plugins which makes it easy to simplify PHP codes.

Eclipse also helps coders to customize and extend the IDE to address the needs of the project.

Moreover, this PHP IDE can support both GUI and non-GUI applications and so this cross-platform PHP editor is ideal for large-scale PHP projects.

Apart from PHP Eclipse supports languages like ABAP, Ada, C, C++, Haskell, COBOL, D, JavaScript, Fortran, Java, Julia, Perl, Lua, NATURAL, Prolog, Ruby, Python, R, Lasso, Rust, Scala, Groovy, Scheme, Clojure, and Erlang.

Eclipse Features:

  • Content assist
  • Syntax highlighting
  • Formatting of code
  • Code navigation
  • Code templates

Eclipse Specialties:

  • Platforms supported: Windows, Linux, Mac OS, and Solaris.

5. Aptana Studio

Aptana Studio

This is an open-source PHP development tool that is used in integration with several client-side and server-side web technologies like HTML5, Ruby, Ruby on Rails, Python, and more.

Aptana Studio supports a command-line interface and debuggers to make it easier for PHP app developers.

It allows PHP developers to build and thereafter test their web applications in a unified environment.

Aptana Studio comes with SFTP, FTP, and IDE customization and includes a wide range of attractive features to increase the coder’s productivity.

Aptana Studio features:

  • Collaboration with peers via merge, pull and push actions
  • Set breakpoints, control execution, inspect variables
  • Supports latest HTML5 specifications
  • Git integration and built-in terminal
  • IDE customization

Aptana Specialties:

  • Platforms supported: Windows, Linux, Mac OS X, and Plugin for Eclipse

Conclusion

Each tool listed here is fully packed with awesome capabilities and features that permit PHP coders to create websites quickly and easily.

Nevertheless, these PHP development tools are not the only ones available in the market. You can find many more paid and free PHP tools.

So, if you are looking for a reliable and reputed web development company in Kolkata to build your website or put up a facelift on your existing one contact us for more details.

How To Write Meta Tags Like A Pro And Boost Traffic For SEO?

Posted on by sbinfo_devadmin

When it comes to SEO (Search Engine Optimization), there is no “set it and forget it” strategy as it is critical to stay up to date and remain in touch with the latest search engine algorithms which are regularly optimized to make searching more convenient that can make it easier for visitors to discover your website.

What are Meta Tags?

Meta tags are snippets of texts that describe the content within the page. However, they do not appear on the page itself but are written in the page’s source code in HTML, usually at the “head” of the page, and so are only visible to search engines (and people who know where to look).
Actually, meta stands for metadata, which is the kind of data these tags provide – data about the nature of the content on your page.
Now if you want to find out whether a given page is using meta tags, the easiest way is to right-click anywhere on the webpage and select “view page source”.

Once you do this a new tab or a pop-up window will open in the browser, and the part on the top or “head” of the page, is where the meta tags would be.

Here is an illustration of how the meta tag will look in HTML:

Meta-Tag-HTML

There are many types of meta tags that are used to describe the content of a website to the search engines. However, the most important ones tend to be the “title” and the “description” tabs. As these two tabs are displayed on the SERP (Search Engine Result Pages) after you run a search query.

For a layman to understand, any webpage’s meta title and meta description act as a digital billboard providing the visitor a quick overview of that page. 

Hence “title” and “description” meta tags are the most crucial tags when it comes to ranking your page on the search results as they can make or break an opportunity for finding a new visitor or a potential business prospect from your website. 

That being said here is the list of meta tags from the best SEO company in Kolkata that are the most important ones to pay attention to and how you can create them correctly, as you begin optimizing your website for SEO.

1. Title Tag

Title Tag

Title tags are the most important meta tags that can have a direct impact on your webpage’s search ranking.

Therefore, having a well-written title tag can not only help to magically rank your website quickly, but it will also help in increasing clicks.

Best Practices to follow for creating title tags:

  • The maximum length of the tag should be between 50-60 characters.
  • Include the meta keyword(s) that you are trying to rank for the webpage and place them at the beginning of the HTML source code. 
  • Avoid stuffing multiple keywords (more than two) as it can have a negative impact on the SEO for that page.

2. Meta Description

Meta Description

A meta description is a string of texts that help to summarize the content of a web page and it appears just below the title tag. 

Even though meta descriptions do not help to improve your website’s ranking but it plays an important role in boosting the page’s Click Through Rate (CTR) in Google’s SERP. 

Best Practices to follow for creating meta descriptions:

  • Even though there is no limit on the length of the meta descriptions. However, since Google only shows the first 160 characters in its SERP. Hence it is recommended to keep the length within 50-160 characters.
  • The meta description should target the keyword(s) in a natural and human way
  • Avoid duplicates as each description must be unique and original
  • You can add a Call to Action (CTA) in the copy such as “Buy”, “Learn More”, Shop, etc.

4. Image Tag

Image Tag

As none of the search engines can view any images, hence it is suggested to create image tags (aka “alt text”) to illustrate the content and meaning of an image.

Image tags are especially important for ADA-compliant websites. 

Adding more content around the images also makes it easier for the search engines to provide the users with the best images on a search.

Best Practices to follow for creating image tags:

  • You can use keywords when describing the images. Although not including keywords does not have a huge impact on the search engines.
  • Optimize your most important images.
  • When uploading images to your CMs, name them appropriately and avoid using images that read “DSC-HX9901895” or similar forms and so tell nothing about the images.

5. Header Tag

Header Tag

Heading tags or header tags rank in order from H1 to H6 and help to divide the page into easily digestible sections for ease of reading. Additionally, header tags aid the search engines to understand and crawl through the website and create a better experience for the crawler bots.  

Best Practices to follow for creating header tags:

  • Avoid naming your headers by Chapter 1, Chapter 2, Chapter 3, etc…
  • Include relevant keywords and headings relevant to the body text.
  • Make sure all of your H1s are unique.
  • Be interesting and consistent with your other pages.

Conclusion

Meta tags are one piece of the SEO puzzle and a great first step to enhancing your search rankings. Make sure to include target keywords in meta titles and descriptions to help boost your SEO efforts.

If you want to rank your website higher in the SERP, and need help, contact us, and our experienced SEO professionals from the best digital marketing agency in Kolkata will be right there for your assistance. 

Your Next Million-Dollar Idea Needs Million-Dollar Execution.

Let's Discuss Your Project