Month: April 2022

Understand How Search Engines Crawl and Index Your Website – Discover It Now!

Posted on by sbinfo_devadmin

SEO or Search Engine Optimization is the practice of boosting the quantity and quality of traffic that lands on your website.
Nevertheless, do you know without “crawl and index” it is not possible to do so?

In other words, SEO is the process of optimizing the web pages to “organically” achieve higher search rankings by using mechanisms that can systematically browse the World Wide Web for crawling and indexing millions of webpages and websites.

Now if you have never wondered what makes a search engine go around, let us have a close look at the primary function of crawling and indexing that helps in delivering optimal search results.

What Is Web Crawling

 

Web Crawling
Source: Google

To explain it simply, crawling is the process that is performed by search engines where it uses web crawlers to find any new website, page link, landing page, or any alterations to current data, broken links, and many more. These web crawlers are also known as “bots” or just “spiders”.
Technically when the spiders visit any website, they follow the internal links through which they can land on other pages of the website.
Hence creating a sitemap (that contains a vital list of URLs) is one of the main reasons which help make it easier for the Google bots to crawl the website.

In other words, whenever the spider crawls the web pages or the website, it goes through the DOM (Document Object Model) that represents the logical tree structure of the website.

Technically speaking, DOM is the rendered JavaScript and HTML code of the pages in the website. Now as it is nearly impossible for the web engines to crawl the entire website at once, hence the bots crawl on the important parts of the website which are significant for measuring individual statistics that can help in raking the websites.

How To Optimize Website For Google Crawler

At times we come across specific instances wherein you might find that the Google crawler is not crawling various crucial pages of the website.
In these scenarios, it becomes necessary to tell the search engine how to crawl that specific website.

To do this create and place “robots.txt” files and place them in the root directory of the domain.

Robots.txt are files that help the crawlers to crawl the website in a systematic manner. This implies that the robots.txt file helps the crawler bot to understand which pages are needed to be crawled.

This also helps in maintaining the Crawl Budget of the website.

Key Elements That Affect The Crawl

A spider does not crawl the content if it is placed behind the login form in a webpage, or if any page needs the user to log in, as such pages are considered secured pages by the bot.

The bot does not crawl the search box info present on the website. Especially for e-commerce websites. Although most people think that when a user enters the product of their liking in the search box, they get crawled by the bot.

There is no guarantee that the bot will crawl media forms like audio, videos, and images. Hence it is advised to add the text of those embedded elements (as image names) in HTML.

Manifestations of webpages for any particular visitor where the pages are shown to the spider different from the users are blocked to the search engine bots.

Many a time the search engine crawlers detect a link to enter your web pages from other websites. However, in such a case the bot also requires the link on your website to navigate various other external landing pages.

Now, pages that do not have internal links assigned to them are known as “Orphan Pages”, and so they remain next to invisible to the spiders while crawling the website.

Crawlers of all search engines get frustrated and leave the pages when they stumble upon “crawl errors” on the website. For instance, errors like 404, 500, etc. Hence it is advised to either temporarily redirect the faulty webpages by performing 302 (redirect) or 301 (permanent redirect) to place a bridge for search engine bots and allow them to crawl appropriately.

Here is a list of names of a few of the most talked-about “Web Crawlers” which include:

  • Google Bot
  • Bing Bot
  • Slurp Bot
  • Baidu Spider
  • Yandex Bot

What Is Web Indexing

 

Web Indexing
Source: Google

Now that we know what is Crawling, let us understand the meaning of Indexing a website.
Simply speaking as the word reveals, “index” is the compilation of all the info of the pages crawled by the search engines.

Hence indexing is the process of archiving the gathered information in the search index database, whereby the indexed data is compared with the previously stored data with complex SEO metrics and algorithms with similar pages, which helps in the process of ranking a website.

How Can You Perceive What the Search Engine Has Indexed?

Let us take into account the most popular of all search engines on this planet – Google.

Just type “site: your domain” in Google’s search box to check how many pages are indexed in the Google SERP.

Performing this search will show all the pages the search engine has indexed which include pages, posts, images, Instagram, and more.

Now, the best means to make URLs indexed is to submit the website’s site map in the Google Search Console, where all the vital pages are listed on the map.

Website indexing plays a major role while displaying all the vital pages on the SERP.

This means that suppose any content is not visible to the Google bot, the page will not be indexable.

In reality, the Google bot visualizes the web pages in a completely different way. It sees them in different formats like CSS, HTML, and JavaScript and so the components which are not accessible do not get indexed by the search engine.

How Does the Search Engine Decide What to Index?

When any user types a query, the search engine attempts to find the most pertinent answer from its already crawled pages in its database.
For instance, Google indexes the content on the web pages according to its defined algorithms, which are updated and modified at a regular interval.
Now, any search engine usually indexes the fresh and new content on the websites, which search engines like Google believes will improve the user experience.

Therefore, the better and more unique the content, the higher ranking Google renders for the webpage as it proves better for SEO.

Tips- Takeaway

As one of the best SEO company in Kolkata, we suggest you can even try using a web crawler app to get a better idea of how a search engine crawls your website.

There are several web crawlers available in the marketplace.
For instance, Screaming Frog is one of the most easy-to-use applications, that has a great interface and allows crawling up to 500 pages for free.

Apart from it, you can also use Sitebulb or Xenu’s Link Sleuth which are also excellent tools and can quickly crawl robust websites and check their status codes or find which pages link to which other pages on the website.

Our dynamic team at SB Infowaves is growing every day with their skills in digital marketing for delivering high-octane solutions to all our clients under a single umbrella at affordable prices.

If you have liked the article, leave your comment below.

Which Programming Languages Are Used For Mobile App Development & Why?

Posted on by sbinfo_devadmin

As the demand for mobile app development and computer scientists are continuing to grow more, new people are entering this arena, as the career in IT is one of the fastest-growing work professional segments in this modern world.

Especially with the skyrocketing boom of mobile and hand-held devices and the increase in the number of mobile app development company in Kolkata and elsewhere in this world.

However, a career in computer science needs a solid understanding of more than one programming language with several factors to consider, such as how that language is used in the industry, the level of difficulty, the average salary earned by programmers for that language, etc.

Therefore, with these factors in mind, we as one of the best mobile application development company in Kolkata, have analyzed the top 2022 technology trends and predictions to describe which coding languages are the best to learn for the development of mobile apps this year.

Here is the list:

PHP (Hypertext Preprocessor)

PHP

The most used and recommended programing language for mobile app development is PHP. This is because PHP is an open-source language for programming that can be easily learned, which makes this language perfect for beginners.

Additionally, PHP provides seamless integrations and is highly favored for content-heavy apps, since PHP can load quickly even if the user has a slow internet connection. PHP can be used for the development of both Android and iOS applications.

This language in spite of its simplicity can be well used for writing command line, and server-side scripts.

Python

Python

The next most popular mobile application language preferred by beginners is Python since most mobile application development company Kolkata use Python out of all the other languages illustrated on this list.

Secondly, Python’s syntax is often said to be clear, intuitive, and almost English-like, which, makes it a popular choice for beginners.

Moreover, if someone is interested in the back-end development of the mobile app, then that person can use the Django framework which is written in Python. Django is an open-source feature-rich, easy-to-learn framework that is used by popular websites like Instagram, Mozilla, and Spotify.

Moreover, Python is also a language that is used for creating Machine Learning (ML) and Data Science programs using Python libraries like PyTorch, TensorFlow, OpenCV, etc.

C / C ++

C / C ++

Most of us know of this language called C which is one of the oldest programming languages. C and C++ (which is basically an improved version of the C programming language) are both essential high-performing languages that all developers need to learn as they can be used as compilers for most platforms.

C / C ++ also plays a huge role in the areas of game development, computer graphics, and virtual reality, which are projected to increase in 2022. Almost all large companies are looking for C / C ++ skills, which means that there is no better time to learn C.

Kotlin

Kotlin

Finally, there are also several mobile app development company in Kolkata and elsewhere that prefer to do their development using Kotlin which developers consider an advanced version of Java.

This is because Kotlin easily overrules the shortcomings of Java. Kotlin is a clear, concise, and statistically typed programming language which supports almost all IDES.

Conclusion

With the number of programming languages available today, how would you choose the best one to use for your mobile app development?

To decide which of these programming languages you can use for your project, primarily identify your requirements. Next, determine what type of application you want to build, so that it will be easier for you to streamline all possible choices you have.
In other words, you need to scale your planned mobile application to know the complexity of your project as it will be a deciding factor on which programming language to use or contact us as one of the top mobile application development company in Kolkata and discuss with our sales team about your needs.

What Are The Salient Steps To Build A Successful Social Media Strategy?

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From building a plan for developing a sharable content strategy to choosing the tools to manage your efforts or choosing the appropriate platform in social media, this step-by-step approach as is illustrated in this article from the best digital marketing agency in Kolkata will help position you for success.

Now, it must be remembered over here that starting a strategy does not mean you must have a static approach that puts a bar on your creativity. Rather social media marketing strategy is like a living organism that can adjust and adapt itself according to your needs.

Hence, if you are just starting to work with a new brand to set up and plan their social media campaigns or you are an entrepreneur, following these five steps will help you create an excellent strategy from scratch.

Are you ready? Let’s get started!

Establish your Goals

Goals

Have you ever begun a race without thinking about how you can cross the finishing line?

Of course not!

The same applies while preparing your social media strategy.

For this, primarily identify your marketing goals and how you want to communicate them to your customers.

Define both your short-term and long-term goals. This will help to increase your online presence, visibility, conversions, and sales.

This implies that having your goals defined will aid you to reach the right market, on the right channels, with the right message at the right time.

Keep An Eye On Your Competitors

Competitor analysis

Find out who are your key competitors and identify what channels they are using to reach your consumers. Brainstorm and outline how your competitors are engaging with their customers, and how they communicate and use these as references.
Our experience as one of the most prominent social media marketing company in Kolkata is that bigger players in the marketplace will most likely have the most engagement as they use the best content.

Now, even though they might not be right in the same size as you but observing the big fish in the market will at least help you have an idea for doing a comparison.

However- DO NOT COPY WHAT YOUR COMPETITORS ARE DOING!

Rather use their information to begin your unique marketing campaigns.

Find Your Brand’s Ideal Persona

Brand

 

Remember, numbers, in reality, do not make any sense.

As one of the top social media marketing agency in Kolkata, we have observed that even though several businesses have countless followers, oftentimes these are not the correct representation of their target audience in the marketplace.
Hence think about the stakeholders who will invest in the consumer journey of your products and services.

Now, these people might consist of business owners, decision-makers, partners, specialists, or even your own employees.
After this, evaluate each social media channel and think which will best help you to communicate with these stakeholders.

For an instance, while you might use Facebook to reach out and communicate with your partners and employees, you might find it useful to use LinkedIn to reach the influencers and decision-makers.

Creating an “Ideal Persona” for your brand’s products and services will help you better understand your target for each platform.

Videos Are Queens

Videos

It is projected by many that by 2025, more than 85% of the internet traffic will be driven by videos.

Now if this prediction is true, you need to make your brand a part of this projection.

While a 90-second video will definitely bring more attention to the consumers than a 1000 words post, so use this information to post in a video format that will be easier to share and understand.

In modern times, will the advent of several apps, video productions are not as expensive as before, with cell phones available to capture videos so easily.

While it is also true, that a cell phone is not an ideal option for capturing videos, it can be considered a fantastic start until you can do things more professionally.

In other words, never limit your creativity because of a paucity in your budget.
Stories on Instagram and Facebook are great examples of the popularity of video marketing strategies on social media platforms.

Adjust and Move Forward

Videos

Finally, try to improve upon your brand’s future content by looking at the results of your past content.
Now, remember, this being a continuous process you as a digital marketer need to build up milestones to help measure and analyze what might work well and which content needs additional improvements.

This you can do by viewing which social channels are providing better results and are within your budget so that you can generate additional paid campaigns to focus your efforts on specific opportunities.

Conclusion

Social media marketing can be a hard job. But its benefits are difficult to ignore.

If you do not take it seriously, you will undoubtedly miss out on leads, customers, online visibility, and sales.

Use these 5 social media marketing tips to fine-tune your strategy until you have created a winning strategy.

Just remember, social networks are made for conversing with others.

So you can even contact us – since if you do not make your audience a top priority, you will not see results And we can help you achieve that easily.

Top 5 Digital Marketing Tools Use In 2022 To Achieve Success

Posted on by sbinfo_devadmin

Digital marketing tools, not only help in strategizing efficiently but also helps to keep things organized.
Now after facing the shocking challenges in 2020, even the best SEO expert in Kolkata needs to focus on building innovative and better marketing strategies in 2022.

Hence in this post as one of the best SEO company in Kolkata, we are glad to share the most popular and creative digital marketing tools that you should adopt and experiment with in order to outshine your competitors’ marketing campaigns.

So without further ado let us take a look at some of the top 5 digital marketing tools that must be used in 2022:

Buffer

Buffer
Buffer

If you want to handle multiple social media accounts and manage all your social media campaigns, Buffer is the best tool to handle them all in one place very easily. You can effortlessly schedule all your Instagram, Facebook, LinkedIn, and Pinterest posts with the help of Buffer.

One of the major advantages of using this tool is that Buffer lets you understand how your campaigns on social media are performing so that you can brainstorm and improve the success ratio of your future campaigns.

UberSuggest

 

UberSuggest
UberSuggest

In 2022 Uber Suggest which has been acquired by Neil Patel (one of the most influential SEO and digital marketing experts in the world) is the ultimate SEO tool that helps digital marketers to select all possible keywords that can boost traffic to their websites and thereby help provide visibility on the Google’s first page. Uber Suggest is so user-friendly that even a newbie or someone who has very little knowledge of SEO will be able to practice their skills using this tool.

Here are some of the major advantages of using Uber Suggest:
* Get alerts about critical issues on your site
* Make competitor analysis
* Maintain your overall SEO health
* Track your website position or ranking
* Check your website speed
* Understand the top traffic pages
* Gain valuable backlinks
* Obtain blog post content ideas easily

AdStage

 

AdStage
AdStage

This is another extremely robust and useful tool in the digital marketing arena, that allows digital marketers to create, manage, and even automate their PPC (Pay Per Click) campaigns from a single point across all major digital platforms, such as Facebook, Google, LinkedIn, Bing, YouTube, and more. As one of the top branding agency in Kolkata, we advise that newcomers and PPC experts in the advertisement field must use this tool, especially for its dashboard-enabled visual features and powerful automation tools.

This awesome app is capable of rotating or scheduling new ads based on specific calendar dates or performance metrics as preset by the marketer.

In other words, once you start using AdStage, as a digital marketer you shall find plenty of time to work on more creative tasks and projects and entrust the tool to manage your repetitive and tedious works.

Screaming Frog

 

Screaming Frog
Screaming Frog

Screaming Frog is an extremely cutting-edge and fast SEO tool for auditing websites. This tool can be downloaded on a desktop and is capable of running up to 500 free crawls.

Even though is this primarily a free tool but it has a paid version that includes unlimited crawls and also additional functionalities for finding deeper web insights.

Using Screaming Frog, you can even generate exportable Excel reports to help marketers with fully actionable SEO benefits, such as:

* Analyze metadata and page titles
* Find and identify broken links
* Identify duplicate content
* Audit meta, robots, and directives
* Review redirects

LSI Graph

 

LSI Graph
LSI Graph

LSI Graph is a beneficial tool to identify terms or keywords that you should be using within your blog.
SEO experts and digital marketers can use this tool to search and find out phrases or long-tail keywords that are related to the main keyword.

In other words, the LSI Graph tool is meant to search the internet for related terms that have the highest volume of searches which can help to assist digital marketers to determine which LSI keywords to use in their content.

You can also receive analysis reports using this tool on how well your content is optimized on key metrics like Semantic Density, LSI Usage, and even find feedback on Content Sentiment, which is one of the latest AI-based developments in SEO.

Conclusion

We wish that these five digital marketing tools can surely bring you the success that you are seeking in 2022. Of course, there are other useful tools, but as one of the best branding agency in Kolkata, we tried to focus on the ones that have aided our digital marketing efforts. As a prominent digital marketing agency in Kolkata, we acknowledge for rendering optimum solutions to our clients.

Contact us today if you are planning to make 2022 a growth year for your company!

4 Fundamental Tips To Generate Leads On Your Website Through SEO

Posted on by sbinfo_devadmin

Generate Leads: It is believed that any type of marketing (that even includes online marketing) takes on an average of eight touches to turn a prospective or hot lead into a paying customer.

Hence, as increasing website traffic is on every business owner’s to-do list and SEO is usually the focus, Search Engine Optimization is important to boost traffic by hiring the best lead generation services in town (though it is not the only way to generate quality leads).

Therefore, to kickstart your SEO lead generation strategy, as one of the best ad agency in Kolkata, here are four basic tips you can remember to increase your website’s organic traffic and find more conversions.

#1. Spy On Your Competition’s Website   

 

Competition’s Website
Competition’s Website

Why reinvent the wheel – if it is already done?

This is because you can learn a lot about your industry from your competitors.

The right SEO competitor analysis tools can easily spy on the competition to find what is working and what is not. For instance, what is their ranking, or what do you need to outrank them?

You can compare traffic statistics from multiple competitors, which might include how many unique visitors they generate in a month.

#2.Promote Google Reviews

 

Google Reviews
Google Reviews

One of the other leading lead generation services, that can allow your business to find more visibility and help establish a solid online presence and reputation is “reviews”.

According to statistics on average consumers in general read 10 reviews before they feel that they can trust a business. Additionally, only 53 percent of consumers will consider using a business that has less than a four-star review.

Hence reviews are an essential part of the “awareness stage” of your ideal prospects. Promoting your reviews boosts visitors’ trust and confidence in the brand.

Therefore, for your best interest get more Google reviews and thereby find more sales conversions for your products and services.

#3. Develop Outreach Partnerships

 

Outreach Partnerships
Outreach Partnerships

Backlinking or more commonly said as “link building” is a crucial part of SEO marketing skills. Backlinking involves getting other reputable websites with high domain authority to link back to your website.

Doing this not only aids in driving more traffic but also boosts the authority and ranking of the linked website.

For instance, getting a link from Neil Patel’s blog or any other high DA website like Deloitte, Forbes, etc., will have a great impact on your website’s ranking when compared to another newly built website.

However, this must be remembered that not all links are equal, so one must do proper research before linking their websites with other sites.

Example:

#4. Try Lead Ads From Facebook

 

Leads From Facebook
Leads From Facebook

As we are also master in providing PPC services in Kolkata, brands that are using Facebook ads can link their Facebook posts to a landing page on their website where they can try to collect the lead’s contact info.

You can also use Facebook Lead Ads and get the lead’s information directly from the ad itself by way of a pre-filled form that pops up with all the details of the user.

It is really an easy process, as once the user verifies their information you can get all the user details sent to you for follow-up.

Conclusion

The online world is evolving swiftly.

New competitors are emerging by the day and old foes are rising up their ranks from the dark depths of page 10 on the Google SERP (search results page). So, if you are not using SEO to leverage your lead generation, you are definitely going to fall behind.

Do not end up on page 10 of Google.

Let us talk about how we can help your business use SEO to get more qualified traffic and leads.

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